Master the 3Rs of Membership Marketing | Boost Repeat Customers by 90% and Maximize Profits
According to a survey by American CRM software giant HubSpot, 93% of consumers say that excellent customer service and relationship management are the reasons they are willing to buy from the same company again; and research by Harvard Business School also points out that just improving customer retention rates by 5% can increase profits by 25%-95%. As can be seen, the potential value of repeat customers is not to be underestimated.
The 3Rs membership marketing strategy refers to recruiting, retaining, and rewarding members to establish good long-term customer relationships and improve customer retention rates. The 3Rs are complementary and closely linked; Posify's membership management tool is developed specifically for the 3Rs membership marketing strategy, aiming to help businesses easily use different plans to recruit, retain, and reward customers, encourage repeat purchases; it can also be matched with various promotional activities according to market promotion strategies and needs, using multiple discounts to attract returning customers and increase sales, creating new opportunities in the epidemic! Now let's take a look together!
3Rs - Recruit
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Simplify the membership registration process and easily recruit a large number of new members
In the past, customers who wanted to register as members generally had to fill out paper forms with their personal qualifications, which were then manually entered by the business, which was very cumbersome! This not only reduced customers' willingness to register, but also greatly increased the business's operational manpower and time costs.
Through Posify's membership management tool, whether it's an online store or a physical store (scanning a QR code), customers can quickly register as members by filling out an online form or even using their Facebook account.
Unified recruitment of online and offline members, comprehensive integration of online and offline member data and points
In the past, member data from online and offline stores could not be shared, which was a nightmare for many businesses and customers. For example, an online VIP member would become a completely new customer when visiting a physical store, which was quite frustrating.
Posify's O2O seamless integration feature can simultaneously update all member information from both physical and online stores, such as points, purchase history, etc. Customers only need to register on one side. Especially under the current pandemic situation, it is more beneficial to actively guide customers who become members in physical stores to shop online!
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Use referral programs to turn your members into your most diligent salespeople and recruiters
Referral programs can turn your members into your most diligent salespeople and recruiters! When a new customer successfully makes a purchase through a link sent by an existing member, the existing member can earn multiple points and automatic rebates. This not only stimulates the consumption and recruitment willingness of existing members, achieving a word-of-mouth effect, but also quickly expands the new member group.
3Rs – Retain
Establish a membership loyalty program, including setting up member points, Cash Dollar, and dividing member levels to maintain member relationships
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Member Points
You can allow your loyal customers to accumulate member points while shopping, and you can set the exchange rate between member points and Cash Dollar according to promotional needs, and set the usage period to maintain members' continuous consumption desire.
Member Levels
Set corresponding member levels based on different member spending amounts. Merchants can first set a low threshold spending amount to attract members, and can automatically upgrade/downgrade, renew, or suspend membership according to preset conditions, fully automating all operations, saving manpower and reducing costs.
3Rs – Reward
Provide corresponding rewards to members based on their level/special days to thank them for their support of the brand
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Member Birthday Rewards
You can design various birthday reward programs, such as special birthday shopping discounts, member points, Cashdollar, or free gifts. Surprise your customers on their birthday through SMS/email or even Facebook Messenger!
Welcome Gifts
First impressions determine whether customers are willing to explore your products further. For new customers, merchants can offer welcome gifts to create a positive first impression of the brand, such as providing free samples for a product experience or offering welcome coupons to lower the purchase threshold and encourage them to buy more related products.
Member Login Prices/Discounts
You can set corresponding member prices or discounts based on different levels, encouraging members to keep spending and upgrading to enjoy more exclusive member benefits. After logging in, members will automatically see their exclusive prices/discounts without entering any additional promo codes, providing a better shopping experience for members!
Employee Internal Discounts
Your employees are actually your best members! By setting up employee internal discounts, you can not only enhance employees' sense of belonging to the company brand, but also encourage employees to use your company's products as customers, deepening their understanding of the products from multiple perspectives, thereby strengthening employees' related sales and marketing capabilities.
Train Your 3Rs Membership Marketing Strategy Now!
We believe everyone now has a certain understanding of the 3Rs membership marketing strategy! What are you waiting for? While the memory is still fresh, quickly use Posify's membership management tools (https://bit.ly/3jvcAEB) to practice now!
