LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.

How to Decide between Facebook Ads & Google Ads in 10 Mins

Facebook Ads and Google Ads are now the two top online ads platforms. Being an O2O solution provider, we have been asked this question by dozens of clients, “Facebook Ads vs Google Ads, which is better for O2O business model?”

 

There is no absolute answer of which is the best ads platform, it all depends on your product nature, your targeted audience and the advertising goal.

 

We understand that most of the SMEs may have a tight budget, it is not an easy task to choose among the ad platforms. We are not going to introduce FB ads & Google Ads in details since there are already a lot of online articles talking about the pros & cons of these two ads platforms, instead we would like to focus on helping fellow O2O retailers to find out the more suitable platform which fits for their products or sales targets in the simplest way.

Source: Designed by Posify

What are FB Ads & Google Ads?

 

FB Ads and Google Ads are both pay-per-click (PPC) ad platforms, but they work in different areas. In most of the situations,

 

  • FB ads display in social feeds and the targeted audience is mainly defined by the interests, behavior & demographic information from FB huge database.
  • Google ads appear as the top results in Google search engine which are triggered by specific keyword searches from potential customers.
     

When to Use FB Ads

 

Facebook ads are suitable for O2O retailers who are seeking to increase the product awareness, especially the innovative products which are not well-known by targeted audiences.

 

Example

 

Alex is the founder of an O2O juice shop. He would like to introduce a new beverage product with a durian flavor to his potential customers. He searches “durian juice” on Google but cannot find any related ads on the search results, which reflects that people are not usually to search for this kind of product through Google. Thus he decides to use FB ads to reach more potential customers who have expressed an interest in or liked pages related to juice.

Source: Screenshot Taken on Facebook

When to Use Google Ads

 

Google ads are suitable for O2O retailers with a product that users already know and are actively searching for.

 

Example

 

This time Alex would like to boost the sales of apple juice. He searches “apple juice” on Google and there are a lot of related ads on search results. He hopes that targeted customers will purchase his products directly through the ads, thus he decides to show the product detail pages of his online store on the search results for “apple juice” by using Google Shopping Ads.

Source: Screenshot Taken on Google

Conclusion

 

There is no model answer on whether choosing Facebook Ads or Google Ads, as you have to consider your product nature, targeted audience and the advertising goal which are crucial for formulating digital marketing strategy. Both ads platforms offer O2O retailers opportunities to increase product awareness and grow sales.

 

Actually, the above is only the quick tips for your reference. There are still a lot of factors such as CPC (Cost per Click), ROI (Return of Investment) which should be considered when you are going to launch an online ads campaign for your O2O business.

 

If you have any enquires about online ads or digital marketing, please contact Posify at (852) 24772883 or email us at marketing@posify.me. Our Google Certified Expert is pleased to provide a 1-1 free consultation for you.

 

Disclaimer
The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.