According to PayPal’s Cross-Border Consumer Research 2018 report for Hong Kong, Hong Kong is set for an online commerce boom, with spending expected to hit HKD55.4 billion by 2020, and total online spend achieving 27% year-on-year growth, reaching HKD38.9 billion by the end of 2018.

Merchants are all racking their brains to seek new opportunities in order to stand out from the crowd in such a huge online market.
 

Ref: “PayPal Cross-Border Consumer Research 2018 report for Hong Kong“ by HKRMA Smart Retailing Learning Centre 2019

Here we’re going to summarize the 2020 eCommerce trends for you. We hope we can help you in planning the best marketing strategy by analyzing the upcoming trends.

1. Integrate online and offline

O2O commerce is a new business strategy designed to bring online customers to brick and mortar locations and vice versa as well as create a seamless digital experience during the whole purchase process. Developing the O2O commerce with effective integration of online and offline channels is the new business opportunity for most of traditional retailers to adapt and keep growing under the new retail age.

PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia. It could cost a global retailer more than 10 million dollars for developing its own O2O retail platform, but in order to support more SMEs to grow their businesses with the fully utilization of the new potential digital opportunities from O2O at an affordable cost, PosifyRetail is designed to be a cost-effective and all-round retail system, providing everything from online to offline.

2. Integrate third-party payment methods

Merchants can get various benefits by integrating third-party payment methods. To name a few, new payment methods like PayMe for Business and FPS allow merchants to transfer their revenue to their bank account instantly, hence improving cash flow flexibility. As for customer’s point of view, it is really convenient for them to pay via these third-party payment methods. They can go online shopping with their mobile phones anytime and anywhere, quickly and effortlessly.

Posify is honoured to work hand in hand with PayMe for Business and FPS this year.  Merchants can now choose Payme and FPS as one of their payment gateways in Posify. No matter online or offline, you can provide an easy payment experience to your customers in a faster, simpler, and more convenient way with just a simple click!
 

3. Make good use of Social Media

Social media is very important in running an online shop. If you can make good use of it, it can bring you many benefits. For instance, by using Ad Extension Function in the Facebook Business Extension, you can create Facebook Pixel and Facebook Shop with one click only. Also, Facebook Messenger Customer Chat Plugin in the Business Extension allows customers to contact you instantly or leave messages through Facebook Messenger at your online shop and hence enhance the customer experience.

If you are Posify merchants including the members of Online/O2O/Premium Package, you will be able to install and use Facebook Business Extension after a few months. You can manage your Online Shop & FB Shop simultaneously. It helps you to save your time by importing all your product information from your shop to Facebook shop with just one click. Your product catalogue will be uploaded to your Facebook shop automatically within 24 hours and to showcase your products to Facebook users for free. You can also reach your target customers more easily by making use of the Facebook product ads and understand the sales effectiveness brought by the ads.

 

4. Optimize and simplify delivery process

Logistic is always a crucial part in running an online business for both merchants and customers. A good delivery process not only provides a better shopping experience for customers, but also improves the working efficiency and reduces the operation cost. So how exactly can merchants optimize and simplify the delivery process?

Posify is now integrating with SF Express, providing “Automated Delivery” function to merchants soon. It can simplify the whole delivery process, reducing the amount of time and saving manpower. All merchants need to do is to print out the “way-bill label”, no more complicated steps. No more manually works to fill in the label and double check the correctness, making the delivery process easy and effortless.

If merchants can grasp the above new trends in 2020 and make good use of different functions from Posify, their business will definitely be booming this year!

If you want to know more about how to plan the best marketing strategy to deal with the 2020 eCommerce trends, please visit https://bit.ly/35tEyJu

Disclaimer:

The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.