Five tips for selling products through Facebook live streaming

Live Commerce: A Booming Sales Trend in Recent Years

Live commerce has become one of the hottest sales channels in recent years, enabling hosts to interact with fans in real time while showcasing and selling products. Especially during the ongoing pandemic, live streaming offers a compelling sales alternative for brick-and-mortar retailers, removing customers’ concerns about visiting physical stores. With just a smartphone or tablet, merchants can tap into this low-barrier sales method and unlock a new business model.

5 Facebook Live Tips from Posify – Your Step-by-Step Guide to Launching Your First Stream

Posify integrates seamlessly with Facebook Live, making it easy for merchants to start streaming and engaging with fans while expanding their follower base. Live commerce powered by Posify enables effective product showcasing, special live-only discounts, faster checkouts, and better conversion and repeat purchase rates—helping businesses grow sales efficiently.

Here are 5 practical Facebook Live tips compiled by Posify to help merchants get started:

1. Promote Your Live Stream Ahead of Time for Maximum Traffic

Before going live, schedule your stream in advance and notify your audience so they can make time to watch. Tease the content, build anticipation, and announce your next session at the end of every broadcast to keep fans coming back.

Use Facebook’s “Create Live Video Event” to set up a preview and share it on your timeline.
👉 Suggested image size: 1200 x 675
👉 Use an eye-catching event name and clear live date
👉 Include a detailed event description and product highlights
👉 Enable “Multi-Post” to share across multiple pages if needed
👉 After publishing, share the event link to boost reach

2. Script Your Show to Stay Smooth and Engaging

Live streaming is like live television—no room for mistakes. A well-structured script ensures a smooth show and makes it clear that you're prepared and professional. Here’s how to plan:

• Live Timeline: Break your stream into 3-5 minute segments for product intros, Q&A, fan engagement, etc.

• Product Details: Know your pricing, promotions, features, and flow.

• Stream-to-Checkout: With Posify Live Stream, fans can instantly purchase during the stream. Just set up your payment and shipping methods in the CMS beforehand.

3. Drive Real-Time Engagement to Connect with Your Audience

The biggest advantage of live commerce is direct fan interaction. Live viewers can explore product details up close and get real-time answers to their questions—enhancing trust and improving the buying experience.

Here are a few engagement ideas:

• Ask Questions: Use Facebook’s question feature to ask fans fun or product-related questions.

• Polls & Votes: Let viewers participate by choosing product variants, colors, or gifts during the show.

Questions will appear in the upper right corner; polls will be front and center—just tap to vote.

4. Prompt Checkout Reminders to Boost Conversions

With Posify Live Stream, you can monitor how many users added items to their cart or completed purchases. Remind those who haven’t checked out yet, address concerns, and encourage them to complete their orders.

5. Streamline Order Management to Avoid Missed Sales

All live orders are automatically synced to your CMS backend for easy management. You can instantly view order statuses—pending payment, ready for shipping, etc.—reducing manual work and saving time.

Posify Live Stream – Engage and Convert with Impact

Live commerce is like a mini reality show. Great preparation leads to great results. While the host’s charm helps, the true sales power lies in quality products paired with the right tools. With Posify Live Stream and these 5 expert tips, merchants can confidently launch live sessions, boost sales, and grow their businesses.

👉 Learn more about Posify Live Stream: https://www.posify.me/tw/livestream