LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
LCP measures when the largest content element in the viewport is rendered to the screen. This approximates when the main content of the page is visible to users. See Largest Contentful Paint defined for more details on how LCP is determined.
O2O Marketing Trend: KOL referral helps your e-shop make more profit!
Image source: Shutterstock
Nowadays, customers do shopping not only depending on brand’s promotions, but also search for shopping tips by themselves. KOL marketing becomes popular as it affects customers’ buying decision directly. The traditional KOL marketing are mainly restricted to first-time purchase. If customers/fans buy instantly and KOL will receive rewards. In fact, Posify’s KOL referral function can really utilize KOL to drive explosive promotions in social media platforms!
For example, e-shop merchants can set up KOL Referral mechanism in the system. KOLs are not only attract their fans to buy in e-shop, but also encourage them to become members and recommend the products to their friends and receive more rewards from referral. For merchants, they can use the lowest cost to transform visitors to members and increase 10x repurchase. For KOL, they can attract 1 user and bring 100 users. More rewards, more promotions, win-win of the three parties.
What is KOL referral?
Base on KOL Master, Referral means allocate profit, take a cut which mainly use in KOL cooperation. For example, e-shop owner will provide a referral code or website link. KOL will then put it on their social media posts, Live or YouTube video for promotion. Customers can use this referral code and landing link when they shop in that online store. By using the referral code or landing link, customers will enjoy an exclusive discount so well as increasing conversion rate of the e-shop. KOL referral means the profit they earn from the purchase order of using referral code. With providing an exclusive referral code to KOL and estimate the number of purchase order and value feedback of this KOL brings. E-shop owners can also see the outcome to cooperate with this KOL^.
KOL Referral optimize the best in marketing budget
According to KOL Master, US ecommerce giant Amazon used referral leads to become famous in the whole world in 1996. In 2012, referral leads caused a dramatic development in China. Taobao had almost gained 30 billion referral leads and 500,000 people joined the union of referral. In 2016, travel platform KK Day also adopted referral as union marketing strategy. Customers used the KOL referral code to shop online, that KOL will receive 2% to 5.5% profit from purchase orders. KK Day has officially said that KOL brought 33% traffic of website.
By now, the emerge of social media platforms, more and more enterprises and ecommerce platforms use referral to cooperate with KOLs. Compare with the traditional marketing strategies, which count on each social post and video, KOL referral generates marketing budget on bringing purchase orders and that is the most beneficial.
Besides, pros on Referral Leads: KOL Referral is not only sustaining the relationship between KOL and customers/fans, but also building a trust around them. Customers/fans believe the saying of KOL and think that their promotions are more professional and convince to buy. This can increase conversion rate directly^.
Posify help merchants to grow further, huge returns created by adopting #KOL referral functions in online shop platform:
- After customers purchase the product, #KOL referral point will be send to you automatically
- 1 click to share product purchase link and customers simply 1 click to pay
- Each member tiers have its referral point
- Auto-calculation of referral point and #KOL withdraw in backend system
Want to learn about #KOL referral? Contact our consultant anytime!
One-on-one free consultation: https://bit.ly/3155lMp
Jump to Posify to learn more: https://www.posify.me/
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