Many product categories, difficult to manage SKUs

Q: Many cosmetic categories, including makeup, skincare, and perfumes, with a large number of SKUs (single item barcode)? A: Use Attribute-based SKU system and dynamic SKU generation system, support any number of attributes, simplify management difficulty Q: Each product has multiple specifications (capacity, color, packaging, etc.), leading to complex inventory management? A: Use production date and expiration date to generate product barcode, track product expiration date, and automatically generate stocktaking and loss reminder based on product expiration date

Challenges in the Fashion Industry

Q: In the cosmetic industry, promotional activities are frequent (discounts, full-price gifts, etc.), but it is difficult to track the effect of each activity? Lack of effective tools to analyze the impact of promotional activities on sales and customer traffic? A: The most flexible promotion setting tool in Asia, providing various discounts, limited-time sales, and full-order purchases, helping to promote products and avoid inventory accumulation of unpopular products

Challenges of Fast Fashion

Q: Fast fashion trends change quickly, and product life cycles are short, requiring high requirements for supply chain and inventory management A: "Smart Replenishment System", automatically calculates replenishment quantity and creates purchase orders based on sales data Q: Unable to quickly respond to market demand, missing sales opportunities A: "Central Warehouse Replenishment", intelligent calculation of replenishment quantity for each store and creation of transfer order based on past performance

Difficulty in Member Management and Loyalty Enhancement

Q: Consumer loyalty for cosmetic products is generally low, with customers frequently switching brands or choosing based on price, lacking a stable customer base A: Through Posify® 3Rs（Recruit、Retain、Reward）membership marketing strategy, establish a good long-term customer relationship Q: Difficult to track customer shopping behavior on different channels (online mall, offline store), unable to provide precise marketing strategies A: A system to manage online and offline membership marketing, providing a dedicated App for customers to check and obtain the latest promotional information

Featured Cases

SFSTAFFMALL
SFSTAFFMALL is a new venture established by SF Express (Hong Kong) Limited in 2021, primarily designed to provide a convenient shopping channel for SF employees to purchase products in Hong Kong and Macau. It operates as an online shopping platform, aiming to discover and recommend more attractive and high-quality products to members in Mainland China, Hong Kong, and Macau. It also combines Hong Kong's policies and SF's logistics network to enhance customer shopping experience, allowing SF employees to enjoy convenient shopping anytime and anywhere.
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