Activate user's new momentum and create an active user ecosystem!
Explore the secret of driving business performance skyrocketing through branded Apps!
As we all know, almost all retailers of a certain scale in Hong Kong have their own branded online stores. Over the years of operation, they have accumulated a certain user base. However, merchants have reported that these users tend to have low activity levels and lack stickiness.
With the increasingly fierce competition in the Hong Kong retail market, merchants are competing on price, service, convenience, and so on. Therefore, how to activate dormant users, cultivate quality users, and further increase store sales has become a challenging yet important issue for merchants.
Recently, merchants' branded Apps have gradually gained popularity in the Hong Kong retail market, becoming a powerful tool for merchants to activate users and increase their activity levels. Users can receive brand activities and information pushed by the merchant's branded App instantly through their mobile phones. The App, through its diverse activity push functions, not only effectively attracts users' attention but also stimulates their shopping desires, bringing considerable long-term sales growth to merchants.
So, what is a branded App? What are its benefits? Which industries will use it? How does it help merchants increase sales? With the above questions in mind, let's reveal the secrets together!
What is a branded App?
A branded App refers to a separate Application developed specifically by a company or brand. This kind of App is closely related to the company's core business and is used to showcase the company's image, promote products, provide sales, and interact with customers.
1. 88% increase in customer engagement: Branded Apps can significantly increase customer engagement, with a growth rate of up to 88% indicating that users are more inclined to interact on the App and respond more positively to merchants' promotional information and activities.
2. User retention time extended to 18 times: Compared to mobile web pages, users spend a staggering 18 times more time on branded Apps. This data intuitively shows that the smooth experience and personalized services provided by the App can attract and retain users more deeply.
3. User retention rate increased to 3 times: Branded Apps not only attract users but also effectively retain them. By providing personalized push services and exclusive member discounts, the App successfully increases the user retention rate to more than 3 times that of mobile web pages, greatly increasing the user's repurchase rate and bringing more business value to the enterprise.
(*Data source: www.criteo.com, www.data.ai & www.leanplum.com)
What are the benefits of a branded App?
Why merchants will choose Posify's branded App solution ?
1. Instant push, direct information delivery: In this era of information explosion, how to effectively deliver brand activities and information to consumers has become a major challenge for merchants. With its instant push function, the merchant's branded App allows merchants to deliver the latest and hottest information and promotional activities to users in the first place. This greatly improves user response speed and purchase intention, bringing more business opportunities to merchants.
★ Posify's branded App solution for merchants allows merchants to set up automatic timed pushes through the push function. Whether it's limited-time discounts, new product launches, holiday activities, or exclusive member benefits, users can easily access them through their mobile phones and never miss a shopping opportunity. Combined with precise positioning and personalized content, merchants can achieve up to 90% open rates and 35% conversion rates, greatly improving user engagement and interaction.
2. Integration of virtual and real, creating a seamless shopping experience: The popularity of branded Apps is not limited to online. The App has the function of online shopping and can also be closely integrated with physical store sales to achieve virtual-real interaction. Users can browse product information, view promotional activities on the App, and then experience and purchase in physical stores. This virtual-real integration model not only improves the user's shopping experience but also brings more traffic and sales to merchants.
★ Posify's branded App solution for merchants cleverly integrates the member App with the physical store POS sales system, achieving seamless integration between online and offline!
☑ Built-in positioning technology can automatically identify store locations. When customers Approach the store, the system will automatically push relevant promotional discount information to ensure more precise and effective marketing activities!
☑ The intelligent App's product recognition function enhances customer-brand interaction, effectively saving labor costs. If customers need more product information, they can directly scan the QR code of the item in the store using the App, automatically bringing up a product details page that displays relevant information such as color, size, material, and more. They can also view additional attractive photos or videos, further encouraging them to make a purchase.
☑ When members shop in physical stores, they only need to open the App and scan the product's QR code, and the system will automatically recognize their membership status. If members have Cashdollar or loyalty points, they can redeem them directly through the App to deduct from the purchase amount, providing customers with a more convenient and cost-effective shopping experience.
3. Perfecting the membership system to enhance user loyalty: The brand's own App offers more personalized services to users through a well-established membership system. Members can enjoy exclusive privileges such as discounts, point accumulation, birthday gifts, etc. These exclusive benefits not only strengthen users' sense of belonging but also increase their loyalty. By analyzing member data, businesses can gain a deeper understanding of user needs, providing strong support for subsequent precision marketing.
★ Posify's exclusive brand App solution for merchants: Merchants can set up various member registration and login reward activities to increase customers' desire and stickiness to use the App. For example:
☑ Quick 3-second registration within the App, lowering the registration threshold.
☑ Offering shopping credits upon account opening to attract new customers.
☑ Providing rewards upon login to increase customers' willingness to use the App.
☑ Regular/irregularly pushing out coupons/redemption rewards.
4. Reducing costs and increasing efficiency with zero marketing costs: Compared to traditional SMS and email promotion methods, merchant brand App push notifications have nearly zero costs. Merchants do not need to pay for SMS fees or email marketing costs, but can achieve instant interaction and communication with users through the App's push notification function, greatly saving merchant costs and increasing efficiency.
★ Posify's brand App solution for merchants offers nearly free App push notifications, which are 10 times more cost-effective than SMS and email! After setting up promotional offers in the backend, merchants can send App notifications instantly with just one click, ensuring customers receive them promptly. Targeted promotions can be sent to different customer groups, saving time and effort. The merchant brand App stimulates users' shopping desires through a variety of promotional activities, ranging from limited-time discounts to exclusive member benefits. These activities not only enhance users' shopping experience but also bring them tangible savings and surprises. During unpredictable events such as typhoons or black rainstorms, the brand App's instant push function can stimulate buying desires, and many Posify merchants have even increased their sales by 200% during such weather events!
5. Brand building and reinforcement: As retailers grow and their business stabilizes, the next step is often to strengthen their local brand influence and move towards becoming stronger. A brand's own App is an important tool for brand building and reinforcement. Through unique interface design, user experience, and exclusive features, the App can help companies create a unique brand image, deepening consumers' perception and influence of the brand.
Which industries would utilize their own brand App?
A brand's own App exhibits unique value in multiple industries, especially those with high repurchase rates, frequent customer interactions, and the need for personalized services. These include the clothing industry, cosmetics industry, health product industry, pet supplies industry, etc.
In summary, Posify's own brand App solution successfully builds an efficient communication bridge between merchants and users through instant information push, diverse promotional activities, integration with physical store sales, and continuous service optimization. It helps merchants activate users, increase activity, and bring about significant long-term sales growth.
Finally, if you want to know if your business is suitable for a brand App solution, please contact our professional consultant team to explore how this innovative solution can inject new vitality into your business growth.
