What is SEO?

SEO is written as Search Engine Optimization, Chinese for search engine optimization. Simply put, it is to optimize their own website Settings so that the shop in the search results for free to get a higher ranking, so as to improve exposure.

How to improve website ranking?

Website ranking involves many factors, plus different search engine sites such as Google, Baidu have their own unique set of ranking rules, but setting the appropriate page title, keywords, description, custom URL is a common method often used to improve website ranking.

Web SEO setup demonstration

Search engine results:

As the example above, the title, description, and custom URL of the web page will be directly displayed on the search results, while the keywords are the field content for the search engine to review, and will not be displayed on the search results; It is recommended that businesses can set up 3-5 groups of keywords related to the content of the page, such as Posify the content of the page is related to [O2O], [new retail] and other words, so first enter [O2O] and [new retail] in the keywords, and then add relevant words in the title/description/own URL. Different pages should have different SEO Settings and should not be over-repeated.

In general, if you include the keywords searched by customers in the above Settings, the natural ranking in the search results will improve.

How to set up SEO on Posify platform?

Text page SEO Settings

Open CMS click Online Storeclick all pages to find the page that you want to set up SEO click on the right.

Tab[Manage Page]

Click TAB Settings in the left toolbar to expand SEO Settings.

Tab[Setting]

Product page SEO Settings

Click on the product Click on the retail product to find the product that needs to set SEO click on the right to open the product editing page.

[Product]page

Click the TAB for SEO Settings.

Tab[SEO Setting]

Posify Tips: How to choose useful keywords and write appropriate titles and descriptions?

Different search engine sites provide tools for users to query the monthly search volume of target keywords and similar keyword suggestions, such as Google's "keyword planner".

Learn more:
（https://support.google.com/google-ads/answer/7337243?hl=zh-HK)

Merchants can enter their target keywords in the "Keyword planner" to view the monthly search volume, and then choose to write the title, description and custom URL that contains the keywords.

In general, very competitive keywords (average monthly search volume >1000) or search volume is too low (average monthly search volume 0-10) keywords should not be selected.

For some newly established or low traffic online stores, it is difficult to appear in the search results of highly competitive keywords. Even if successful, it will most likely appear on a page so far back that no one will see it at all. For keywords with too low search volume, even if they are ranked high, they do not have much practical effect.

Therefore, for most online shops, choosing keywords with dozens to hundreds of searches per month will be a more suitable choice.