Difficulty in managing sizes, colors, and barcodes
Challenges brought by fast fashion
Difficulty in managing member loyalty
Featured Cases
Globally, there are 24 brands under Adastria, including LOWRYS FARM, niko and ..., JEANASiS, HEATHER, GLOBAL WORK, and others, with approximately 1,300 physical stores. ADASTRIA’s fashion style focuses on youthful casual fashion, offering stylish clothing that also meets overall styling needs.
The brand operates based on the principle of providing apparel suitable for TPO (Time, Place, Occasion), combined with lifestyle-oriented needs. Positioned as a mid-priced brand delivering high-quality service, ADASTRIA aims to meet customers’ everyday fashion demands.
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