Product Diversity, Inventory Challenges

Q: Pet supplies come in many varieties—food, toys, health products, grooming items, etc.—and each product often has multiple specifications, brands, and packaging options, making inventory management complex. A: Use Attribute-based SKU system and dynamic SKU generation system, support any number of attributes, simplify management difficulty Q: Many products have expiration dates, especially food items, requiring regular inventory checks and updates. A: Use production dates and shelf life to generate product barcodes, allowing real-time tracking of product validity. A: Automatically generate stock alerts and waste notifications based on product expiration dates.

Insufficient product display and recommendation.

Q: Online stores may fail to clearly display usage instructions or product features, making it difficult for customers to find the right items. A: By combining a Hashtag system with an attribute-based SKU system, intelligent categorization can be established to simplify management. Q: Pet products update rapidly, and handling slow-moving items is challenging, affecting inventory turnover and cash flow. A: Automatically generate filtering models based on product attributes and specifications, making it easier for customers to find suitable products. Support custom smart bundle products with options like single-category single-select, multi-category single-select, and multi-category multi-select.

Difficulty in Member Management and Loyalty Enhancement

Q: Consumer loyalty for pet products is generally low, as customers frequently switch brands or choose based on price, resulting in an unstable purchasing base. A: Through Posify® 3Rs（Recruit、Retain、Reward）membership marketing strategy, establish a good long-term customer relationship Q: Difficult to track customer shopping behavior on different channels (online mall, offline store), unable to provide precise marketing strategies A: A system to manage online and offline membership marketing, providing a dedicated App for customers to check and obtain the latest promotional information

Featured Cases

Hong Kong Pet-Link Co. Ltd.

Hong Kong Pet-Link Co. Ltd. was established in 1996, specializing in the import and distribution of small pet food and supplies. Starting from a small-scale operation, the company has continuously expanded and reformed over the years. It now owns multiple subsidiaries, including i love rabbit and Rabbit Mall.

i love rabbit currently operates ten stores in Hong Kong, all located in high-traffic areas to provide customers with convenient access to suitable products. In addition, Rabbit Mall has officially entered the mainland China market, becoming the largest specialty company for small pet products in the country.

Pet-Link is committed to developing its own brands. Through years of relentless effort, our proprietary brands have fully penetrated the market and earned high industry recognition. These in-house brands include Alex, Alice, Jolly, ONO, Pet’s 88, and Dr. Bunny. Pet-Link insists on research, design, and production of a wide variety of small pet supplies and food, with strict quality control to meet customer needs, ensuring that small pets grow up healthy and happy.

We also act as agents for internationally renowned pet food and supply brands, including Oxbow, Bunny Nature, Wooly, Vetafarm, and Nature’s Eco.

In recent years, Pet-Link has been actively seeking opportunities worldwide to develop export business. Besides sales in mainland China, Hong Kong, and Taiwan, our products are also exported to countries and regions such as Vietnam, Singapore, Malaysia, South Korea, and South Africa.

To enhance competitiveness, Pet-Link continuously strengthens its proprietary brands, reviews their market performance and appeal, increases the variety of small pet products, fills gaps in the product portfolio, accelerates the development and launch of new products, and studies consumer preferences and demands for new products, thereby introducing products that meet these needs.

Hong Kong Pet-Link Co. Ltd. has always been committed to providing high-quality products for small pets, continuing to enhance customer loyalty to the brand, and consolidating its leadership position in the industry.

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