Master the 3Rs of Membership Marketing | Boost Repeat Customers by 90% and Maximize Profits

 

Recently IncenseHong KongPandemic supportContinuationContinuously, many industries, especially retail businesses, have been severely impacted. Due to the economic downturn, many merchants can only attract new customers with limited promotional funds. At this time,Wait, implementing some low-cost and cost-effective affiliate marketing strategies can definitely help you do more with less!

According to a survey by HubSpot, a US CRM software giant, 93% of consumers say that good customer service and relationship management are the reason they are willing to buy from the same company again.and research at Harvard Business SchoolResearchIt also points out that you only need to improve5%to increase customer retention25%-95%. Because of this, the potential value of returning customers can't be underestimated.

while3RsAffiliate marketing strategy is the process of recruiting(Recruit)Maintain(Retain)Reward(Reward)Members, to build good long-term customer relationships to improve customer retention.3Rsare mutually reinforcing and looped together; andPosifyMembership Manager for, is aimed at3RsA membership marketing strategy developed to help merchants easily leverage different programs to recruit, retain, and reward customers.EncourageRepeat consumption; also can be combined with various types of promotions to absorb multiple promotions according to the marketing strategy and needs of the marketleadReturning customers and increasing salesSellUm, under the epidemic city, anotherExpelA new way out! Now let mepeopleLet's find out!

3Rs - Recruit (Recruit)

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Simplify the membership signup process and easily recruit large numbers of new members

In the past, customers wanted to register as a member, usually need to fill in the personal qualification through the paper form, and then enter it by the merchant.Troublesome! This not only reduces the desire of customers to sign up, but also greatly increases the manpower and time costs of the restaurant.

ThroughPosifymembership management tools, whether online or in-store(ScanQR Code), customers can fill out online forms or evenFacebookSign up to become a member quickly.

Unified approach for online and physical store membersFundraise, Online and offline member data points are fully available

In the past, membership information of online stores and brick-and-mortar stores could not be shared, which has been a nightmare for many businesses and customers, such as online stores.VIPWhen a member goes to a physical store and becomes a completely new customer, it makes them laugh and cry.

whilePosify'sO2OSeamless integration that allows you to update all of your membership information, such as points, shopping history, and more, in-store and online. Customers only need to sign up on one side. Especially in the current pandemic, it is more beneficial to actively drain customers who become members in brick-and-mortar stores to online stores for consumption!

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Use the referral program to make your affiliates your most diligent salespeople and recruiters

The Affiliate Referral Program lets your members become your most diligent salespeople and recruiters! When a new customer successfully makes a purchase through the link sent by an existing member, the existing member will earn multiple points and automatically receive a rebate. In this way, you can stabStimulateConsumption and recruitment intentions of existing members, to achieve customer serviceCarryCustomer effectFruit, at the same timeQuicklyExpand your new membership group.

3Rs – Maintain (Retain)

Create loyalty programs, packagesbracketSet up loyalty points.Cash Dollar, Splitting membership tiers to maintain membership relationships

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Loyalty Points

You can let your loyal customers earn loyalty points while they shop, and you can set your own loyalty points andCash Dollarexchange rate between and set an expiration date to maintainHoldMembers' appetite for constant consumption.

Membership Levels

Set up tiers based on how much you spend. Merchants can set a low threshold first to absorb members, and can automatically upgrade according to the default conditions/Downgrade, renew, or pause your membership to fully automate all operations, save manpower, and reduce costs.

3Rs – Rewards (Reward)

RootAccording toLevel/Reward members for their support of the brand on special occasions

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Member Birthday Rewards 

You can design birthday reward programs in the form of special birthday shopping discounts, loyalty points,Cashdollaror free gift。On the client's birthday viaSMS/Emails and evenFacebook MessengerSurprise him!

Welcome gift

First SealElephantDetermines whether the customer is willing toMeaningLearn more about your product. For some new customers, the merchant can provide some welcome gifts to let the customer create a good first impression of the brand, such as giving a trial kit.CarryGive your customers a free product experience and a welcome offerCouponCan lower the threshold for customers to spend and encourage them to buy more relevant products.

Member Login Price/FoldDeduct

You can set relative affiliate discounts or prices based on different tiers.EncourageMembers are constantly upgrading to enjoy more exclusive member benefits, and members will automatically see their exclusive price when they log in/Discount, you don't need to enter any additional promo codes, so you can make shopping even better for your membersObligationExperience!

In-house employee promotions

Your employees are actually your best members! By setting up internal promotions for employees, you can not only enhance employees' sense of belonging to the company brand, but also improve their sense of belonging.EncourageEmployees use your company's products as customers to deepen their understanding of the products from multiple perspectives, thereby strengthening employee-related salesSelland marketing capabilities.

Train your now3RsAffiliate Marketing Strategies！

I'm sure you're all right now.3RsThere is a certain understanding of affiliate marketing strategies! What are you waiting for? Take advantage of it while it's still fresh in your memoryPosifyMembership Manager (https://bit.ly/3jvcAEB)PracticeLet's learn!