In the past period, the pandemic has raged, the retail industry has undergone a rapid transformation, consumers have tended to shop online, and then it has gradually become the latest shopping situation, and the past consumption habits have never returned.

 

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「2020year, Southeast Asia has 4,000 Tens of thousands of new network users, which means that there are currently more than 70% The population will use the Internet. In 2020 New shoppers accounted for more than a third of online commerce transactions in. And in this group, 80% of users say they will continue to use online shopping, and there are similar trends all over the world; only 23% customers say they'll resume spending in-store after the pandemic.

in 2020 New shoppers accounted for more than a third of online commerce transactions in. Eighty percent of users in this group say they will continue to shop online. ”

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Online shopping has become an ongoing process, and consumers have higher expectations for the shopping experience. Although online stores cannot achieve the same experience as physical stores, they can also provide a smooth, convenient and personalized experience for consumers' overall consumption process.

 

Retail Sales Focus: Digital Transformation Integration Omnichannel Sales

The wave of retailer migration is crucial to the digital transformation of merchants. From traditional retail to digital integration platforms, omni-channel sales and integration will be the key to this wave.

In response to this wave of transformation,PosifyOrganizeGoogleperspectives, providing3Digital Transformation Points to help retailers grow their businesses in the future.

 

1. Traditional merchants take the first step in brand management

Countries surveyed globally/In the region, there are more than 75% Respondents said they were 2020 Discover new brands online during the home epidemic. In addition, there are 30% of online shoppers have purchased new brands of products, which indicates that they are open to new companies and brands, and are willing to accept the goods and services brought by new brands.

 

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For the retail industry, investing in brand image management is bound to cost a lot, but for consumers, it can increase mutual trust and deepen brand connection. According to statistics, as long as consumers agree with the values of products and brands, they will be willing to spend more. 31% 31(Source:KPMG, Global Retail Trends, 2020)

 

In addition to advertising in brick-and-mortar stores, brand operators can also leverage digital tools to do more with less, such as:FacebookPage management,LinkedinPage management, brand website creation, etc., to more quickly disseminate and reach users who pay attention to your brand.

 

 

2. EstablishD2CThe brand's official website, direct face-to-face communication with consumers

The brand's official website can further build long-term customer relationships.

 

Users also prefer to interact directly with the brand:55%Consumers love interacting directly on the brand's website

Interacting directly through the brand's official website allows consumers to have more peace of mind and trust in the brand, and the brand has more opportunities to provide consumers with a high-quality shopping experience.

 

PosifyBuild your brand reputation and earn the trust of your customers by localizing your marketing channels with multi-country currency settings and English, Traditional Chinese, and Simplified Chinese language interfaces.

On the brand website, merchants can provide clear product information, payment information, logistics information, and more value-added service information. (For example, membership plans, warranty services, personalized advice, etc.). Therefore, shoppers are also willing to pay more for peace of mind and more value-added services 20% Fees in.(Source:Ipsos x Sixth Factor, D2V and Marketplace Regional Integrated Report, 2021)

 

PosifyAs long as15Minutes to create a unique style brand website.We have integrated more than 30 common header, footer and web design templates for e-commerce on the market. Merchants only need to choose one according to their own brand needs and preferences. With just one button, the relevant default templates can be applied in real time. You can also use the built-in editor to make further adjustments to quickly complete the design of your entire webpage. Create a brand website to create the ultimate sales experience for your customers.

(Image source: Posify)

 

3. WhatsApp us now

   Collecting first-hand customer data

Through the websiteGoogle AnalyticsAnalyze who you're selling to and tailor the right shopping experience for them.

According to Google internal research, retailers who use first-party data have on average higher revenue than retailers who do not use first-party data 1.5 times; and if further paired with a more thoughtful solution (For example, cross-channel management), you could earn up to more 2.9 x.

 

With the rising tide of privacy, investing in first-party data strategies is no longer a luxury, but a necessity.

PosifyConnect digital marketing tools to your websiteGoogle Analytics, allowing you to gather information about your website firsthand and provide the most direct data is a great advantage for developing a marketing strategy.

 

(image source: pexels)

 

 

PosifyReady for a major retailer move

PosifyIn response to the changes in the retail industry, we provide all-channel sales channel integration. With only one system, you can manage the product, sales and inventory data of physical stores and online stores at the same time, and open up online and offline all-channel sales solutions. Provide a consistent experience for your customers to shop online and offline.

 

 

 

Sign up now for a free one-on-one consultation with a professional consultant:https://www.posify.me/hk/consultation