Google My Business - Stand Out on Google for Free
In Hong Kong’s highly competitive retail market, one of the biggest challenges for business owners is how to get their store noticed. Except Google Ads, Google provides many free channels for enterprises to promote their businesses online. The good news is, there’s a free tool that can help you achieve this — Google Business Profile. Google My Business is one of the most effective channels to enhance the online marketing performance if you are a small business owner with a physical store.
What is a Google Business Profile?
Google Business Profile is a free platform provided by Google that allows businesses to manage their online presence on Google Search and Google Maps. By using this tool, your store can appear in local search results and on Google Maps, making it easier for potential customers to find you.
Why Should Retailers Use It?
-
Increase Visibility
When customers search for products or services related to your business on Google, having a Google Business Profile increases the chance of your store appearing at the top of search results, attracting more potential customers. -
Provide Key Information
You can display essential details on your business page, such as opening hours, address, contact number, website link, product photos, and promotions, giving customers a clear overview at a glance. -
Build Trust
Customers can leave reviews and ratings on your Google page. Actively managing reviews and responding to feedback helps to enhance your brand’s credibility. -
Free and Easy to Manage
Unlike traditional advertising, Google Business Profile is completely free and simple to use. You can update store information or post the latest offers at any time.
How to set up Google My Business?
1. Visit https://www.google.com/intl/en/business/ and click “START NOW”
2. Select the Google account to sign in
3. Type your business name in the search field
Some pre-filled information will be shown if you successfully find your business.
If not, click [add your business to Google]
4. Fill in your business information correspondingly
5. Verify your identity and address on Google. Click [Mail] and then a poster card with your verification code will be mailed to your business address. You will receive within 14 days.
6. Remember to enter the code once received
7. Upload your profile photo and other missing information
Source: Screenshot Taken on Google
Tips for Google My Business
1. Don't skip the quick tour when you enter your Dashboard at first time, because it helps you get familiar with all you can do
2. The impression of your business profile will not be increased by creating more than one Google My Business account
3. Beware of the sales call claiming that from Google because Google My Business is free and Google never charge any fees for optimising your ranking
4. Keep monitoring your business profile since everyone can suggest edits on it
5. Report spam reviews to Google to make your profile look clear
Conclusion
In Hong Kong’s fast-paced retail scene, visibility and trust often determine whether customers choose your store. Google Business Profile is a free, simple, and effective tool that helps your business stand out online. Start using it today and make it easier for more customers to find you!
