「零售商大遷移」(Great Retail Migration)，過往消費習慣一去不復返 2021-9-2 17:20
在過去一段時間，疫情肆虐，零售業面臨急速的轉變，消費者趨於網上購物，然後已經漸漸成為最新的購物情況，過往的消費習慣一去不復返。 (圖片來源：Shutterstock) 「2020年，東南亞有 4,000 萬個網路新使用者，代表該地區目前有超過 70% 的人口都會使用網路。在 2020 年的線上商務交易中，新購物者貢獻的占比超過三分之一。而在這類群體中，有八成的使用者表示將會繼續使用線上購物，且全球各地都呈現了類似的趨勢；只有 23% 的客戶表示，疫情結束後會恢復實體店消費的習慣。 在 2020 年的線上商務交易中，新購物者貢獻的占比超過三分之一。而在這類群體中，有八成的使用者表示將會繼續使用線上購物。」 (截至Think with Google段落) 網上購物已成現在進行式，而消費者對於購物體驗也有更大的期待，雖然網上商店無法做到和實體店鋪一樣的體驗，但對於消費者的整體消費歷程也可以提供流暢便利且個人化的體驗。 零售業銷售重點：數碼化轉型整合全渠道銷售 零售商大遷移的浪潮，對於商家的數碼化轉型至關重要，從傳統零售邁向數碼化整合平台，全渠道的銷售及整合，會是這波浪潮的關鍵。 在因應此波轉型浪潮，Posify整理Google觀點，提供3個數碼化轉型要點，幫助零售商未來業務成長。 傳統商家踏出品牌經營第一步 在全球接受問卷調查的國家/地區中，有超過 75% 的受訪者表示，自己在 2020 年居家防疫期間透過網路發掘了新品牌。另外，有 30% 的線上購物者購買了新品牌的產品，這表示他們對於陌生公司與品牌抱持開放態度，願意接受全新品牌所帶來的商品及服務。 (圖片來源：pexels) 對於零售業來說，投資品牌形象經營勢必消磨不少成本，但對於消費者來說是可以增加彼此的信任度與加深品牌連結，根據統計，只要消費者認同產品與品牌的價值觀，他們會願意多花將近 31% 的金額。(資料來源：KPMG, Global Retail Trends, 2020) 品牌經營商戶除了實體店舖的廣告外，也可以利用數位工具來達成事半功倍的效果，例如：Facebook粉絲專頁經營、Linkedin專頁經營、品牌官網建立等方式，更快速的傳播、觸及關注您品牌的用戶。 建立D2C品牌官網，直接與消費者面對面溝通 品牌官網能夠進一步建立長期的客戶關係。 使用者也比較偏好直接與品牌互動：55%消費者喜愛直接在品牌網站上互動 直接透過品牌官網互動讓消費者對於品牌較安心，信任感較足，而品牌更有機會提供高質量的購物體驗提供給消費者。 Posify提供多國貨幣設置以及英文、繁中、簡中語言介面來將行銷管道本地化，藉此建立品牌聲譽並贏得客戶信任。 而在品牌網站上，商戶可以提供清楚的產品資訊、付款資訊、物流資訊及更有附加價值的服務資訊 (例如會員方案、保固服務和個人化建議等)。因此，購物者為了享有安心保障和更有附加價值的服務，也會願意支付多 20% 的費用。(資料來源：Ipsos x Sixth Factor, D2V and Marketplace Regional Integrated Report, 2021) Posify只要15分鐘，打造獨特風格品牌官網。整合了共三十多款市面上電商常用的頁首、頁尾和網頁設計模板，商家只需要按自己的品牌需要和喜好從中挑選一款，只需一個按鍵，相關的預設模板便可即時套用。您亦可透過內置的編輯器，進一步調整內容，快速完成整個網頁的設計。建立品牌官網，為您的客戶打造極致的銷售體驗。 (圖片來源：Posify) 蒐集第一手客戶資料 透過網站Google Analytics分析瞭解銷售對象，並為其量身打造合適的購物體驗。 根據 Google 的內部研究，比起不使用第一方資料的零售商，使用第一方資料的零售商收益平均高出 1.5 倍；且若進一步搭配採用更周全的解決方案 (例如跨通路管理)，則收益更可高達 2.9 倍。 隨著保障隱私權的聲浪日益高漲，投資第一方資料策略不再是奢侈作為，而是必要舉措。 Posify為您的官網串接數碼化行銷工具Google Analytics，讓您第一手蒐集網站資訊，提供最直接的數據，對於擬定行銷策略是一大優勢。 (圖片來源：pexels) Posify已為零售商大遷移做好準備 Posify因應零售業變遷，提供全通路銷售渠道整合，只需一個系統，您便可以同時管理實體店舖、網上商店的商品、銷售及庫存數據，打通線上線下全通路銷售解決辦法。為您的客戶於線上和線下購物，提供一致體驗。 現在立即登記一對一免費諮詢，讓專業的顧問提供開店諮詢：https://www.posify.me/hk/consultation
Posify聯乘騰訊雲Tencent Cloud 合作推出微信小程序網店 2021-8-3 14:14
Posify榮幸與 Tencent Cloud Hong Kong, Macau and Taiwan 合作 推出全新網店解決方案，讓中小商戶可透過微信的連接能力，進一步拓展大灣區市場，抓緊發展機遇，開拓社交電商新商機
Posify SEO 為你的商家提升免費自然流量，優化內容成為致勝關鍵 2021-7-26 17:43
如何透過網頁內置的SEO設置，免費讓Google搜尋曝光你的商品及網站。 前次有分享Posify SEO入門指南：Posify SEO 2020入門指南 - 5分鐘學懂設置內頁SEO - 免費提升您的商品曝光率！ 這只是眾多SEO方法中的其中一小部分，這篇文章會帶大家了解到如何進階在Posify SEO中設置相關關鍵字、網頁內容產出的方向等。 讓Google更能抓取網站內容，進而提升SEO排名。 (圖片來源：pexels) 網頁改善SEO有哪些項目？ 根據Google提供的搜尋引擎最佳化 (SEO) 入門指南文件中，以最基本的問題對網站進行評估。 Q：我的網站會顯示在 Google 搜尋結果中嗎？ A：商家在Posify建立品牌官網，只要將網站正確設定標題及關鍵字，都可以被Google 搜尋的到。 Q：我是否為使用者提供了優質內容？ A：避免建立網站時全部使用圖片，需要建立文字內容以利Google進行檢索。 Q：我的當地商家資訊會顯示在 Google 服務中嗎？ A：商家建立並驗證Google我的商家，可以查看Posify之前提供的Blog文章：「Google 我的商家」– 免費讓您在Google脫穎而出 Q：使用者能在所有裝置上快速且輕鬆地存取我的內容嗎？ A：Posify提供全部使用者RWD響應式網頁設計，相容PC、平板、Mobile各種裝置。 Q：我的網站安全嗎？ A：只要您是Posiufy商戶，我們就提供免費SSL憑證，為您網站安全把關。 如何優化網站內容？ 以下提供4種方式，為你的網站內容提供良好的優化： 網頁標題與關鍵字、網站內容三者要有相關性： Google注重提供使用者良好的使用體驗，當搜尋的關鍵字與您網頁上的標題及內容有良好的相關性，就能提高您的SEO分數排名，進而Google自然就會將您的網站提供給使用者。 網站標題對於關鍵字的相關性是很重要的，例如：您販售服飾相關產品，在關鍵字中若有「春季洋裝」，網頁標題就可以為「2021時尚春季洋裝」。藉此來提高相關性。 但還是要有流暢易讀的標題，避免過多重複且無相關性的標題內容，且在分頁中，都需要有獨一無二的標題，避免網站上每個分頁都是重複通一個標題。 避免網站全部使用圖片內容，文字內容使用「文字元件」新增上去： 在網頁中使用「文字元件」將文字內容新增至您的網頁上，以供Google可以在網站上檢索到您的文字內容。 並且在語意流暢下，適當的將關鍵字放入在文字內容中。 設置精準的關鍵字： 精準的關鍵字為您的商店帶來事半功倍的成效，大大提升關鍵字與網站內容的相關性，除了您原本商品所提供的可能關鍵字外，您還可以查看您的競爭品牌在商品上關鍵字。 另外您也可以在Google搜尋上找到相關產品關鍵字，藉此查看大眾搜尋該項產品時可能帶出的關鍵字。 若您有設置Google ads帳戶，可以在Google ads內建的「關鍵字策劃工具」中，查看不同關鍵字的網路瀏覽量。 URL符合分頁內容： 每個分頁的URL您都可以自訂，URL盡量符合每個分頁的內容，Posify已經有提供了基本的網站架構，例如：商品分類頁「商家網域/product-list/」，若該分頁為上衣，就可在自訂URL中加入dresses。「商家網域/product-list/dresses」 Posify持續提供SEO功能，為您的商店帶來更優質的自然流量 以上介紹眾多SEO功能中的一小部分，為了要提升SEO排名，要以提供最優質的內容為出發點，關注您的目標族群在搜尋您的產品時都使用哪些關鍵字。 這些才是可以持續優化SEO的不二法門，SEO需要長期經營，無法一蹴可及。 Posify提供優化方式為您的商店持續帶來流量，更多SEO內容請持續關注我們。 Posify 專業顧問幫你分析痛點，度身訂做適合你業務嘅方案：https://bit.ly/3155lMp 實體店門市商戶搶佔消費券商機：https://bit.ly/3vUHDzE
【零售市場復甦！】店鋪數碼轉型，搶占網購破億市額 2021-7-16 14:58
想知道點先可以做到？搵我們的專業顧問傾下啦！ 免費一對一諮詢：https://bit.ly/3155lMp 實體店門市商戶搶佔消費券商機：https://bit.ly/3vUHDzE 網店物流煩惱？立即了解Posify X e+Solutions物流倉存串接功能：https://bit.ly/2SM6xU5
Image source: Shutterstock Nowadays, customers do shopping not only depending on brand’s promotions, but also search for shopping tips by themselves. KOL marketing becomes popular as it affects customers’ buying decision directly. The traditional KOL marketing are mainly restricted to first-time purchase. If customers/fans buy instantly and KOL will receive rewards. In fact, Posify’s KOL referral function can really utilize KOL to drive explosive promotions in social media platforms! For example, e-shop merchants can set up KOL Referral mechanism in the system. KOLs are not only attract their fans to buy in e-shop, but also encourage them to become members and recommend the products to their friends and receive more rewards from referral. For merchants, they can use the lowest cost to transform visitors to members and increase 10x repurchase. For KOL, they can attract 1 user and bring 100 users. More rewards, more promotions, win-win of the three parties. What is KOL referral? Base on KOL Master, Referral means allocate profit, take a cut which mainly use in KOL cooperation. For example, e-shop owner will provide a referral code or website link. KOL will then put it on their social media posts, Live or YouTube video for promotion. Customers can use this referral code and landing link when they shop in that online store. By using the referral code or landing link, customers will enjoy an exclusive discount so well as increasing conversion rate of the e-shop. KOL referral means the profit they earn from the purchase order of using referral code. With providing an exclusive referral code to KOL and estimate the number of purchase order and value feedback of this KOL brings. E-shop owners can also see the outcome to cooperate with this KOL^. KOL Referral optimize the best in marketing budget According to KOL Master, US ecommerce giant Amazon used referral leads to become famous in the whole world in 1996. In 2012, referral leads caused a dramatic development in China. Taobao had almost gained 30 billion referral leads and 500,000 people joined the union of referral. In 2016, travel platform KK Day also adopted referral as union marketing strategy. Customers used the KOL referral code to shop online, that KOL will receive 2% to 5.5% profit from purchase orders. KK Day has officially said that KOL brought 33% traffic of website. By now, the emerge of social media platforms, more and more enterprises and ecommerce platforms use referral to cooperate with KOLs. Compare with the traditional marketing strategies, which count on each social post and video, KOL referral generates marketing budget on bringing purchase orders and that is the most beneficial. Besides, pros on Referral Leads: KOL Referral is not only sustaining the relationship between KOL and customers/fans, but also building a trust around them. Customers/fans believe the saying of KOL and think that their promotions are more professional and convince to buy. This can increase conversion rate directly^. Posify help merchants to grow further, huge returns created by adopting #KOL referral functions in online shop platform: - After customers purchase the product, #KOL referral point will be send to you automatically - 1 click to share product purchase link and customers simply 1 click to pay - Each member tiers have its referral point - Auto-calculation of referral point and #KOL withdraw in backend system Want to learn about #KOL referral? Contact our consultant anytime! One-on-one free consultation: https://bit.ly/3155lMp Jump to Posify to learn more: https://www.posify.me/ Reference: KOL Master
The Hong Kong Government will kick start the registration of consumption voucher scheme on 4 July. If you want to take the lead from others, must do pre-settings now! If merchants want to make profit on consumption voucher, you must activate 4 payment gateways, @Tap & Go, @AlipayHK, @Octopus and @Wechat Pay, which announced by government officially. But lots of stuff you need to handle eg. Ask for transaction fee, documents back and forth and relocate manpower resources etc. It just cost plenty of time! Posify knows merchants’ need well and corporate with HKT to launch the new promotional campaign of HKT Smart POS. With only this POS device, you can activate four payment gateways simultaneously. It is the only one device which can do it in Hong Kong now! Hurry Merchants! Come and activate the device and explore your business opportunities with no worries! 4 pros of Posify POS platform: the highest quality-price ratio explore your business opportunities Support unlimited variants, inventory down to SKU/serial number With powerful customer relationship management, price by member level. Nurture loyal customers with the lowest cost and increase 3x repurchase The only one mobile POS in Hong Kong which can support members, inventory management and payment. Control your business just in one hand Posify’s exclusive E-voucher, pay first and spend later so as to stabilize your cashflow New on-board enjoy a very special offer! Posify’s ePOS plan will need only HKD 368, new on-board can simply enjoy VIP discount – buy one get one year! HKT provides special offers too, you will enjoy free of first month* of Smart POS device, free of Tap & Go (FPS) transaction fee^ and free of Tap & Go QR code transaction fee* too! Limited offer, merchants should come and get it now! Register on: https://bit.ly/3gj9WSm *Apply to SME merchants ^Apply to SME merchants and first HKD 100,000 transactions
Enable Custom made function in your e-shop to produce unique present Father’s Day is coming to town! Son and daughters are busy to search for presents to father. “Father’s Day” is sales peak of the season, e-shop owners launch lots of promotional campaign to attract more and more customers. Everyone is doing the same, how to jump out of the crowd? Here are some tips to help merchants to get sales peak! Father’s Day Special: unique Custom Made function of Posify e-shop The newly launch unique function: Custom-made, merchants can enable two types of sub function with just one click. It can allow customers to produce unique presents for father! Custom Made function 1：Custom wordings Merchants can launch Father’s Day special promotion which emphasis on warm wordings laser print free service. When enable this function, customers can choose to imprint their own wordings while placing orders. For example, if a merchant is selling wallets in e-shop, customers can choose to input their own wordings when enable this function eg. “To My Dear Father”. This custom-made service is attractive to customers and increase purchase orders. Custom Made function 2: Label Sticker Merchants can also launch Father’s Day special promotion which focus on imprint own image free service. When enable this function, customers can choose to upload their own images to custom-made their wrapping graphics. For example, customers can choose to imprint own image with their father on the wrapping of name card holders. This makes personalized products and popular among customers. Custom Made function make special gift to fathers Once merchants enable this custom-made function, not only increase the attractiveness of products, but also provide a unique user experience to customers in crafting the gift to fathers. In fact, everyone has precious memories with father. This function will make the gift become special and meaningful. If e-shop can respond to customers’ need swiftly, keep developing useful functions. It will not only beneficial to your business, but also the opportunity to expand. May your business a great success and Happy Father’s Day! Free consultation to learn more: https://bit.ly/3155lMp
Decoding E-commerce business: Facebook transform to online shop, soup pack business grows further! 2021-5-28 14:04
Decoding E-commerce business: Facebook transform to online shop, soup pack business grows further! Image source: Screenshot of Souppapa e-shop “Soup Papa” operates soup pack with fresh ingredients business and it is one of the client of Posify O2O solutions. During early times, Soup Papa used to do business in Facebook via taking orders one by one in Messenger. Manpower should be assigned and used a plenty of time to check orders, calculate inventory and deliver the goods every day. Posify offer O2O solution to Soup Papa and help with digital transformation! Set up online shop to grow its branding awareness Holistic inventory management, 1 button to arrange goods transfer Tranditional payment method transform to various e-payment gateway Streamline e-shop order-handling process to minimize the cost Manage logistic systemically Because soup pack with fresh ingredients should be pre-pack in factory according to clients’ orders, Soup Papa’s management team have no idea of how many ingredients need to prepare and to keep fresh. Therefore, an efficient inventory and order management system is really important to Soup Papa! Our professional consultant understood its difficulties and offer the O2O solution. At first, help Soup Papa set up an online shop to grow its branding awareness and then transform its inventory, payment, purchase orders and logistic to digitalization. And it can handle orders by automation in 24 hours anytime now! Posify’s system support real-time orders and resources chart. By auto cut-off of orders, Soup Papa team will know that how many ingredients they should prepare and pre-pack. This can accelerate orders handling and grow business dramatically as well as handle inventory easily. Soup Papa also adopted Posify’s CRM management system to launch various members promotions and nurture more and more loyal customers successfully. It targets to explore business opportunities globally and looking for expansion. Stay healthy, eat healthy! Go to Soup Papa and shop for soup packs with fresh ingredients! Click here to see media report (only in Chinese version) Want to learn about #O2O solution to explore new business opportunities? Contact our consultant anytime! One-on-one free consultation: https://bit.ly/3155lMp
Posify x AlipayHK 網店啟航計劃 2021-4-23 12:50
【#消費券商機】1元開網店* 限時優惠，先到先得 *備註：Posify網店啟航計劃月費低至HKD 88，推廣期內，AlipayHK新商戶更可以獨家享有買1年送2年優惠，每日成本低至1元即可開店！ Facebook/IG賣家要留意！！捉緊消費券商機貼士 政府消費券7月接受登記！網店店主受惠！你仲唔快啲捉緊商機？ Posify X AlipayHK聯合推出，網店啟航計劃，只需15分鐘就可以開網店！ 開設正規網店除咗令你管理生意更得心應手，最重要係可以開拓更多財路，FB/IG賣家仲唔趁呢個機會快手建立網店做定準備，捉緊消費券商機，政府推出嘅消費券，每人享有5000元消費額，只要你建立咗網店，而且開設AlipayHK嘅戶口，即可以受惠於消費券。 － Posify系統兩項獨特功能，留住熟客又能開拓新客源 會員自動升級: 商家可以善用積分，cashdollar，留住熟客又能開拓新客源，多多訂單都應付到 電子套券功能：讓客人先付款後消費，消費額會儲存喺會員戶口中，讓會員隨時隨地購買，盈利以幾何級增長呀 － 小編溫提：2021限時優惠 ，心動不如行動！想以全港最低成本開網店，就立即聯絡我哋嘅開店顧問啦！ https://bit.ly/3tkefSI
冇廣告Budget？唔洗怕！ Posify送您4個Instagram小貼士，免費獲取更多曝光流量！ 2020-9-17 15:49
根據Statista在2018年的調查顯示，Instagram每月活躍用戶超過10億，當中超過5億的用戶表示每天都會使用平台。因此如果品牌和圖片能夠更容易被用戶搜索得到，再引流到網店結帳，必定可以帶來不少免費曝光和生意。 貼士一：以SEO的角度去撰寫Instagram 用戶名稱及姓名 圖片來源：IG截圖 平時我們在Google等搜尋引擎想搜尋某類型的產品或商店時，都會輸入相關的關鍵字，其實Instagram的原理亦相同。 例如您的店鋪事務是售賣歐洲的代購商品，你便可在用戶名稱或姓名輸入「歐洲代購」、「名牌」等一些常見的熱門關鍵字眼，盡量避免過多的符號和意義不大的字眼，以便提高自己IG商店的搜尋結果排名，增加曝光率。 貼士二：在每張商品圖片加入精準有效的Hashtags（標籤） 圖片來源：IG截圖 加入Hashtags（標籤）可以算是其中一個最能直接為您商品帶來曝光機會的方法，因為只要用戶在查看該標籤的相關照片時，您的圖片就能出現。 但需要注意的是，加入過多的標籤雖然能提高圖片被搜索到的機會，但比起單純的瀏覽量，能有效為您帶來生意的標籤才是更重要。 因此，在加入標籤前，可先參考網路上Instagram中的熱門hashtags數據，亦可使用例如Hashtags Finder等網站軟件，去為您提供一些更具方向性的的建議。 貼士三：為圖片加入ALT TEXT，讓Instagram更容易判斷你的圖片內容 圖片來源：IG截圖 ALT TEXT是用戶自定義替代文字，讓電腦能透過替代文字更容易判斷圖片的內容， ]nstagram在最近幾年亦新增這項功能。此舉原意是通過語音功能，讓視障者能「閱讀」圖片上的ALT TEXT，從而感受圖片社交的樂趣。另一方面，愈精準的圖片描述，愈亦有助Instagram替您將圖片分享給適合的用戶群組，從而有效增加轉換率。 操作: 新帖子界面→進階設定→撰寫替代文字 貼士四：善用「限時動態精選」功能，建立您的IG最佳櫥窗 圖片來源：Adidasorginals - IG截圖 每個IG用戶只可以填寫150字的字體簡介和輸入一條網站連結，大大限制了商家利用Instagram引流客人到網店結帳消費。這時候，利用「限時動態精選」是一個很好的解決辦法。 「限時動態精選」英文是Instagram Stories Highlights。一般的IG Stories在24小時之後就會消失，而Instagram Stories Highlights則可以讓用戶保留stories在置頂位置，稱得上是你IG店的最佳櫥窗。Stories Highlights最多同時顯示4則，超過4則則會被收在右邊。如果專頁擁有超過一萬名粉絲，你更可以在Stories中加入購買連結，刺激客人直接到你的網店結帳。 以上這些都是一些簡單而實用的辦法，正所謂「寓娛樂於工作」，一於邊玩IG邊做生意，快來試下吧！你的網店流量和生意，或許也會隨之而悄悄上升呢！ 網店完整功能免費試用：https://bit.ly/3jvcAEB
善用3Rs會員營銷策略，增加9成回頭客、提升數十倍盈利 2020-9-11 16:11
善用3Rs會員營銷策略，增加9成回頭客、提升數十倍盈利 近日香港疫情持續不斷，不少行業特別是零售業的生意都受到極大的衝擊。由於經濟不景，不少商家都只能透過有限的宣傳經費去吸引新客戶消費。這個時候，推行一些低成本而而高效益的會員營銷策略，絕對可以助您事半功倍！ 根據美國CRM軟件巨企HubSpot的調查指出，93%消費者表示優質的客戶服務和關係管理是他們願意再次購買同一公司產品的原因；而哈佛商學院的研究亦指出，只需提升5%的客戶保留率，就能提高25%-95%的盈利。由於可見，回頭客的潛在價值實在是不容小覷。 而3Rs會員營銷策略是指透過招募(Recruit)、維繫(Retain)、獎勵(Reward)會員，去建立良好的長期客戶關係，從而提升客戶保留率。3Rs之間相輔相成，環環緊扣；而Posify的會員管理工具，正是針對3Rs會員營銷策略研發而成，致力幫助商家可以輕鬆地利用不同的計劃去招募、維繫和獎勵客戶，鼓勵重覆消費；亦可因應市場的推廣策略和需要，搭配各類型的促銷活動，以多重優惠吸引回頭客並提升銷售額，在疫市下另闢新出路！現在讓我們一起來了解一下吧！ 3Rs - 招募 (Recruit) 圖片來源: Shutterstock 簡化會員注冊過程、輕鬆招募大量新會員 以往顧客想登記成為會員，一般需要透過紙張表格填寫個人資格，再由商家人手輸入，十分麻煩！此舉不但減低了顧客的注冊意慾，亦大大增加了商家的營運人手和時間成本。 透過Posify的會員管理工具，不論是網店或實體店(掃瞄二維碼)，顧客都可透過填寫網上表格甚至Facebook帳號快速登記成為會員。 網店、實體店會員統一招募、線上線下會員資料積分全面打通 以往網店和實體店的會員資料無法共享，一直是不少商家和顧客的惡夢，例如網店VIP會員去到實體店卻變成完全陌生的新顧客，令人哭笑不停。 而Posify的O2O無縫整合功能，可以同步更新實體店和網店所有的會員資料，例如積分、購物記錄等等。顧客只需在其中一邊完成注冊即可。特別是在現在疫情底下，更有利將在實體店成為會員的顧客積極引流到網店消費！ 圖片來源: Shutterstock 使用推薦計劃，讓您的會員成為您最勤奮的銷售員和招募員 會員推薦計劃可以讓您的會員成為您最勤奮的銷售員和招募員！當有新客戶成功透過現有會員發送的連結進行購物後，現有會員即可賺取倍數積分，並自動返利。這樣既可刺激現有會員的消費和招募意慾，做到以客帶客的效果，同時迅速擴大新的會員群組。 3Rs – 維繫 (Retain) 建立會員忠誠計劃，包括設立會員積分、Cash Dollar、劃分會員層級，以此維擊會員關係 圖片來源: Shutterstock 會員積分 您可以讓您的忠誠客戶一邊購物一邊累積會員積分，並可按推廣需要自行設定會員積分與Cash Dollar之間的兌換率，並設定使用期限，以致維持會員不斷消費的意慾。 會員層級 根據會員不同的消費額設立相應的會員層級。商家可以先設定一個低門檻的消費額吸納會員，並可因應預設條件，自動升級/降級，續期或暫停會藉，全自動化所有運作，節省人手並減低成本。 3Rs – 獎勵 (Reward) 根據層級/特別日子向會員提供相應的獎勵，以此感謝他們對品牌的支持 圖片來源: Shutterstock 會員生日獎賞 您可設計出形形式式的生日獎賞計劃，例如特別的生日購物折扣、會員積分、Cashdollar或免費禮品。在客戶生日當天透過SMS/電郵甚至Facebook Messenger給他一點驚喜！ 迎新禮品 第一印象決定了客戶是否願意深入了解您的產品。對於一些新加入的客戶，商家可以提供一些迎新禮品，先讓客戶建立對品牌的良好第一印象，例如贈送試用裝可以帶給客戶免費的產品體驗、贈送迎新優惠券可以降低客戶消費的門檻，鼓勵他們購買更多相關的產品。 會員登入價錢/折扣 您可以根據不同層級設定相對的會員優惠價或折扣，從而鼓勵會員不停消費升級以享受更多獨家會員優惠；而會員登入後將會自動看到他們的專屬價錢/折扣，不需額外輸入任何優惠碼，讓您能為會員提供更完善的購物服務體驗！ 員工內部優惠 您的員工其實就是您最好的會員！透過設定員工內部優惠，除了可以提升員工對公司品牌的歸屬感外，亦可鼓勵員工以顧客的身份使用您公司的產品，從多角度加深對產品的認知，從而加強員工相關的銷售和營銷能力。 立即訓練您的3Rs會員營銷策略！ 相信現在大家都對3Rs會員營銷策略有一定的認識了！還等甚麼？趁記憶猶新，趕快利用Posify的會員管理工具(https://bit.ly/3jvcAEB)練習一下吧！
Posify - 5-Minute Beginner's Guideline for SEO in 2020 - Showcase your Products for Free! 2020-8-28 13:55
Online shopping became more popular over the past few months during the coronavirus outbreak. Nevertheless, it’s always difficult to make the product stand out in a crowded online market. Getting your store more organic traffic can make a huge difference in your sales. SEO will be your great helper. What is SEO? SEO stands for Search Engine Optimization. In simple terms, it means the process of improving your site to increase its ranking and visibility for relevant searches for free. Source: Shutterstock How to improve your site’s ranking? Different search engines such as Google and Baidu have created their own ranking criteria and there are a lot of factors that affect site’s ranking. Nevertheless, it is common and universal to improve the site ranking by setting the web title, keyword, description and self-defined URL properly. SEO Page Setting Example Search Engine Result The page tile, description and self-defined url will be shown on the search result page, while keyword is only the machine-readable field for the search engine system. It is suggested to set 3-5 related keywords per page. As stated above, we would first type [O2O] & [New Retail] in the keyword fields as the page content is related to O2O & New Retail topic, and then include the keywords in the description and title. You should have the corresponding seo setting for each page. The page will generally obtain a higher ranking if it matches the query searched. How to implement the SEO setting on Posify Platform? Text Page SEO Setting 1. Click Online Shop > Pages 2. Click icon next to the selected page 3. click icon to expand the page design panel > Setting > SEO Setting Page SEO Setting 1. Click Product > Retail Product 2. Clickicon next to the selected product 3. Click SEO Setting Source: Shutterstock Posify Tips: How to choose the right keywords and create the awesome title & description? There are a lot of free tools such as Google Keyword planner that lets you discover new keyword ideas and monthly search volume. Learn More: https://support.google.com/google-ads/answer/7337243?hl=en-GB In most cases, it is not recommended to choose the keywords with extremely high (> 1000) and low (0 - 10) monthly search volume as they are very competitive or non-profitable. Instead, you should choose the keywords with moderate monthly search volume that your page has the best chance of ranking for. Practice make perfect. let's get it started! https://bit.ly/2FX6zC2
Source: shutterstock As a lot of Hongkongers choose to self isolate and avoid crowds during the coronavirus outbreak, online shopping became more popular over the past few months. According to HKTV Mall CEO Ricky Wong, the e-commerce company achieved sales of HKD482 million last month, compared with HKD179 million in February last year. It achieved its highest monthly turnover of its six-year history in the wake of the coronavirus crisis. HKTV mall had experienced a 64.7% uptick in its average orders to 22,400 a day during the initial days of the coronavirus outbreak in January and expanded its click-&-collect network to more than 100 additional locations in partnerships with various retail chains. This included HKTV Mall’s own O2O shops, its mobile pick-up trucks and other merchants’ pick-up points across the city. Source: HKTV Facebook Hong Kong has always been slow to adopt e-commerce even there is a high internet penetration in Hong Kong. The revenue from e-commerce only makes up 11 per cent of Hong Kong’s total retail spend (SCMP, 2018) and only 25% Hongkongers shop online (eShopworld, 2018). However there is a good growth potential in the digital space as it is forecast to expand at a CAGR of 10.2 % by 2021 (China Daily, 2017). In addition, the epidemic has accelerated the e-commerce adoption and the change in consumer behavior. Although many physical retailers have been alerted and responsive to this opportunity, most of them are still unable to run the o2o business model successfully due to the lack of corresponding knowledges and technologies. (Read another related article) What is O2O (online-to-offline)? Online-to Offline (O2O) commerce is a new business model which is the coordination between the network world and the real world. It is an effective strategy to drive more purchases from online stores to physical stores or vice versa. With the growing trend of the e-business technology, retailers can no longer rely on the single channel but the combination of both online and offline, this evolves to O2O commerce now. PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia which is designed to help today’s enterprises especially the fasting growing SME retailers to better acquire the benefits of O2O commerce. To explore more about PosifyRetail, please click https://bit.ly/2X5F3ZN Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
Posify Marvel - Help you to become an online shop owner in 1 hour Need to stand out from the highly competitive E-commerce market? Besides product improvement, you can always attract customers with an unique online shop design which represents your brand identity. However, many web-creating tools are providing some run-of-a-mill design templates, it requires a certain level of coding skill and plenty of time. It might cause trouble and inconvenience for merchants who don’t know how to write code or in a rush. Posify proudly presents to you our brand new web builder - Posify Marvel! Just like heroes in those movies, Posify Marvel can provide some unusual and special functions to you. Merchants from different industries can create their online shop in their own style easily and effortlessly. Let’s see how: 1. More than 60 templates in different categories While other merchants slowly build their website page by page, Posify Marvel users can build their website effortlessly by choosing their industry and apply a corresponding template from more than 60 well made templates. You can choose and change your theme and font colour easily, making you one step ahead of merchants using other web-creating tools. Provides common header and footer template, apply them with a few clicks Posify Marvel provides not only website body template, but also more than 30 header and footer templates. Users can choose their preferred templates in terms of their needs and apply them with a few clicks. They can edit the details of the header and footer in the web builder after applying the template. 3. A WYSIWYG web builder provides 16 build-in web components Apart from preset templates, there are 16 build-in web components from our WYSIWYG web builder (What You See Is What You Get). From basic components like “Rich Text”, “Image” and “Slideshow” to advanced components like “Location”, “Form” and “Category”, users can find them all in Posify Marvel web builder. With a simple drag and drop, users can edit their web page layout easily with an instant preview, making the whole editing process smooth and convenient. 4. Supports responsive website design with both desktop and mobile version preview People like to online shopping by cell phone nowadays, it is really important for merchants to catch up with this consumption pattern. By providing a consistent and smooth shopping experience in all kinds of electronic devices, customers will be attracted and motivated to purchase. Posify Marvel supports responsive website design with both desktop and mobile version preview. One website design to fit different screen sizes precisely and without any layout mistakes. Are you interested in becoming one of the users of Posify Marvel after reading the above advantages? Just click HERE to experience the magic! What’s more , Posify provides payment integrations like PayMe for Business and delivery methods like SF Express. You can also connect your online shop with Facebook Shop via Facebook Business Extension. Come and learn more! Free Trail: https://bit.ly/39gIDTa *Touch Times Together! All advanced features are available for free by 30/6/2020 English Translation provided by Ronnie
Posify officially integrated with SF Express, presenting “Automated Delivery” Tired of preparing the delivery notes and making delivery appointments manually? No problem! Posify is officially integrated with SF Express, providing “Automated Delivery” function to merchants. It can simplify the whole delivery process, reducing the amount of time and saving manpower. All merchants need to do is to print out the “way-bill label”, no more complicated steps. Delivery status will also be updated by SF Express in real time, making the delivery process easy and effortless. What is SF Automated Delivery? SF Automated Delivery is a local freight model that provides a fast and convenient delivery service to merchants. They can easily print out the “way-bill label” by a few clicks after receiving an order, then stick it on the package. No more manually works to fill in the label and double check the correctness! The product will be delivered effortlessly and they can even check the updated delivery status in real time. What are the benefits of using SF Automated Delivery? The new Automated Delivery function optimizes order handling process. It helps in saving time while the operational cost can be reduced. As time is money, this new function can definitely save more money for you. What’s more, since Automated Delivery simplifies the steps of manual information checking and status update, the whole order handling process will become faster and more accurate, which provides better user experience and brings higher customer satisfaction among your eshop. No more complicated steps, it’s really easy to use. Merchants can print out the label with a few clicks. The delivery status will be automatically updated in real time, providing a worry-free order handling process for merchants. Apart from being convenient and easy to use, it also minimizes manual errors when handling the order process, improving the accuracy of shipping. Time is money! Save more money with Posify and SF Express Click HERE to explore more or REGISTER NOW! Disclaimer The information contented on this blog is the purely analysis from Posify. We do not responsible for any consequence for those who make reference to any blog content.
The use of social media has definitely become a necessary daily activity in today’s modern society. Facebook is one of the most popular social media platforms, the number of Facebook users in Hong Kong amounted to around 4.5 million*. It’s time for merchants to take advantage of social media’s powerful impact in order to grow their businesses. *Source: https://www.statista.com/statistics/558226/number-of-facebook-users-in-hong-kong/ Working hand in hand with Facebook, Posify provides Facebook Business Extension to all merchants now. Merchants can make good use of Ad Extension Function and “Facebook Messenger Customer Chat Plugin” to integrate online shop with Facebook. Synchronize online shop and Facebook shop Merchants might be familiar with Facebook Shop, but it might not be an enjoyable experience uploading products to it. Every step is manual, including upload product images, input product information and price. Isn’t that a terrible experience for those who have a lot of products with ever changing prices? By using Ad Extension Function in the Facebook Business Extension, you can create Facebook Pixel and Facebook Shop with one click only. Your product catalogue will be uploaded to your Facebook shop automatically within 24 hours and connected to your Facebook ad account. It allows you to advertise easily. You can also reach your target customers more easily by making use of the Facebook product ads and understand the sales effectiveness brought by the ads. Facebook Messenger Customer Chat Plugin Good customer service and customer relationship management are very crucial in growing a business. However, many customer service systems are too expensive and not user-friendly enough. Posify proudly presents an alternative to all merchants: Facebook Messenger Customer Chat Plugin allows merchants install Facebook Messenger directly on their website. If your customers logged in their Facebook account, they can contact you through Facebook Messenger whenever they want. Since facebook messenger will save the dialogue between customer service staff and customers automatically, customer service staff can serve customers more efficiently and provide a better customer experience. Click HERE to explore more or REGISTER NOW! English translation provided by Ronnie Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
The Top 4 Ecommerce Trends for 2020! 2020-1-8 16:53
According to PayPal’s Cross-Border Consumer Research 2018 report for Hong Kong, Hong Kong is set for an online commerce boom, with spending expected to hit HKD55.4 billion by 2020, and total online spend achieving 27% year-on-year growth, reaching HKD38.9 billion by the end of 2018. Merchants are all racking their brains to seek new opportunities in order to stand out from the crowd in such a huge online market. Ref: “PayPal Cross-Border Consumer Research 2018 report for Hong Kong“ by HKRMA Smart Retailing Learning Centre 2019 Here we’re going to summarize the 2020 eCommerce trends for you. We hope we can help you in planning the best marketing strategy by analyzing the upcoming trends. Integrate online and offline O2O commerce is a new business strategy designed to bring online customers to brick and mortar locations and vice versa as well as create a seamless digital experience during the whole purchase process. Developing the O2O commerce with effective integration of online and offline channels is the new business opportunity for most of traditional retailers to adapt and keep growing under the new retail age. PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia. It could cost a global retailer more than 10 million dollars for developing its own O2O retail platform, but in order to support more SMEs to grow their businesses with the fully utilization of the new potential digital opportunities from O2O at an affordable cost, PosifyRetail is designed to be a cost-effective and all-round retail system, providing everything from online to offline. Integrate third-party payment methods Merchants can get various benefits by integrating third-party payment methods. To name a few, new payment methods like PayMe for Business and FPS allow merchants to transfer their revenue to their bank account instantly, hence improving cash flow flexibility. As for customer’s point of view, it is really convenient for them to pay via these third-party payment methods. They can go online shopping with their mobile phones anytime and anywhere, quickly and effortlessly. Posify is honoured to work hand in hand with PayMe for Business and FPS this year. Merchants can now choose Payme and FPS as one of their payment gateways in Posify. No matter online or offline, you can provide an easy payment experience to your customers in a faster, simpler, and more convenient way with just a simple click! Make good use of Social Media Social media is very important in running an online shop. If you can make good use of it, it can bring you many benefits. For instance, by using Ad Extension Function in the Facebook Business Extension, you can create Facebook Pixel and Facebook Shop with one click only. Also, Facebook Messenger Customer Chat Plugin in the Business Extension allows customers to contact you instantly or leave messages through Facebook Messenger at your online shop and hence enhance the customer experience. If you are Posify merchants including the members of Online/O2O/Premium Package, you will be able to install and use Facebook Business Extension after a few months. You can manage your Online Shop & FB Shop simultaneously. It helps you to save your time by importing all your product information from your shop to Facebook shop with just one click. Your product catalogue will be uploaded to your Facebook shop automatically within 24 hours and to showcase your products to Facebook users for free. You can also reach your target customers more easily by making use of the Facebook product ads and understand the sales effectiveness brought by the ads. Optimize and simplify delivery process Logistic is always a crucial part in running an online business for both merchants and customers. A good delivery process not only provides a better shopping experience for customers, but also improves the working efficiency and reduces the operation cost. So how exactly can merchants optimize and simplify the delivery process? Posify is now integrating with SF Express, providing “Automated Delivery” function to merchants soon. It can simplify the whole delivery process, reducing the amount of time and saving manpower. All merchants need to do is to print out the “way-bill label”, no more complicated steps. No more manually works to fill in the label and double check the correctness, making the delivery process easy and effortless. If merchants can grasp the above new trends in 2020 and make good use of different functions from Posify, their business will definitely be booming this year! If you want to know more about how to plan the best marketing strategy to deal with the 2020 eCommerce trends, please visit https://bit.ly/35tEyJu Disclaimer: The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
Truly New Retail Platform Integrated with PayMe for Business 2019-12-17 11:27
Nowadays, “going cashless” is a trend. People prefer paying with credit cards or using digital wallets thanks to rapid technological changes. PayMe from HSBC has 1.7m users and is ever-growing. It is widely used in Hong Kong and plays a leading role in local cardless payment service. PayMe for Business offers a new way for merchants to connect with their customers. Merchants can install PayMe for Business application on their mobile devices and collect payments from customers, and customers can also pay instantly through PayMe. Posify is honoured to work hand in hand with PayMe for Business. Merchants can now choose PayMe as one of their payment gateways in Posify. So how can customers pay merchants online via PayMe? It’s actually pretty easy: Select [PayMe] as the payment method on checkout page A PayCode will be automatically generated for payment. (Please do not close this page before payment is complete) Open the PayMe app > Scan the PayCode to authorize payment So what benefits can merchants get by using PayMe for Business? Merchants need to wait for a period of time to get their money in hand if customers pay with credit cards. However, merchants can transfer their revenue to their bank accounts instantly via PayMe for Business, hence improving cash flow flexibility. Also, the transaction fee for PayMe for Business is only 0.75%*, lower than other payment methods, helping you maximize your profits. What’s more, it provides built-in Sales Report, allowing merchants to manage their business easily. * The latest announcement from HSBC shall prevail. Terms and conditions apply. From the customer’s point of view, it is really convenient for them to pay via PayMe. They can scan the PayCode with their mobile phone anytime and anywhere for quick and effortless payments. Unlike credit cards, customers can immediately get their refunds online via PayMe. It is a better customer shopping experience. Connect with 1.7 Million PayMe Users by Setting up a New Payment Gateway Posify merchants who have a HSBC Business Internet Banking account can collect online payment from customers via PayMe for Business. There are no limits on the payment amount, helping you explore new business opportunities. Both new and existing merchants could earn a HKD 1000 cash reward if you successfully activate PayMe for Business on the Posify Platform*! If you have any queries, please call 2477 6099 or visit our PayMe for Business page as below. * The latest announcement from HSBC shall prevail. Terms and conditions apply. Terms & Conditions: https://payme.hsbc.com.hk/files/PayMe_x_Posify_Promotion_EN.pdf [See More Now]
Online Shop Would be a Better Alternative for Merchants than Physical Store Nowadays 2019-12-6 12:07
Source: Freepik Merchants in Hong Kong are now facing a difficult economic condition. Compared with the same period of last year, the total value of retail sales in the first half of the year fell by 2.6%, and the retail sales in July fell by 11.4%. The Hong Kong Retail Association even predicts a negative growth in overall sales throughout the year. The path of economic development is full of uncertainty. Source: Freepik The recent social movement in Hong Kong isn’t the only reason why the overall merchandising revenue of Hong Kong is declining, but also due to global political turbulence, like the China–US trade war. Some merchants started their online business just to find their way out through this mess. So, how exactly can running an online shop benefits merchants? Source: Photo by Matthew Henry from Burst Hong Kong has always been well known for its sky-high shop rental. Many merchandising startup companies are intimidated by this costly situation. However, things can go a little bit easier for them when they start their businesses online. Running an online shop means there’s no monthly rental pressure. It’s flexible and low-cost, hence enhancing cash flow flexibility and provides a better business environment. If there’s no physical store, merchants won’t be affected by whatever troubles caused in the street. Source: Photo by Matthew Henry from Burst In addition, there’s no geographical restriction for online business. Merchants can reach their target customers without limitation thanks to globalization, expanding the market from local to global. No matter where customers at, they can go online shopping anytime and anywhere with their mobile phones and credit cards. Physical stores can never provide such convenience like online shop. Due to this dramatic change of consumer behaviour, it’s now a perfect moment for merchants to shift their businesses to the online world or start an online business. People in Hong Kong like online shopping so much that it would be ignorant to miss this golden opportunity to thrive online. Want to start your online business but have no clues at all? Just ask for our help! What benefits can PosifyRetail offer to retailers and merchants? PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia which is designed to help today’s enterprises especially the fasting growing SME retailers to better acquire the benefits of digital technologies. By providing the most effective and economic way of accomplishing the end-to-end retail operations, Posify aims to empower SME retailers to drive efficiency, productivity and profitability. PosifyRetail provides all SMEs need for digitizing their traditional businesses – a one-stop and robust SaaS platform, which includes holistic end-to-end capabilities from the front-end consumer experience to back-end operations management and analytics with 8 functional modules. To explore more about how can Posify help you in starting an online business, just ask us anything through firstname.lastname@example.org or check out our page www.posify.me/hk/posifystarter Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
Quick Guide - How to Keep Customers Coming Back for More? 2019-11-15 17:13
In one of our previous articles titled “Does giving out promotion really increase your revenue?”, we talked about how giving out discounts and promotions do not exactly equates to higher revenues. While it may draw in a large crowd in the short term, it does not retain them nor bring customers who may stay after the promotions have ended. To build from that article, we want to talk about how do you keep customers coming back. Retaining customers is a very important part of having a business. This is because a 5% increase in customer retention could effectively increase the profit by at least 25%. How is this possible? That is because returning customers are easier to sell to, especially once they are aware of the quality and deliverables. In fact, returning customers are 67% more likely to purchase from a business that they have already purchased from compared to a new business. Data Source: (“The Value of Online Customer Loyalty”, Baim & Company Mainspring) Source: Shutterstock Why Customers Are Not Returning To Your Business? Source: Shutterstock What are some of the reasons that customers stop coming back to a shop once they have completed their first purchase? Some of those reasons could be that: Further purchases could be made elsewhere If a customer realizes that there is no difference in buying from the current business or elsewhere, then there is no reason to come back. There will just do their buying in another establishment which is more convenient for them, or even online! The business does not carry items that fits their needs Customers like to buy things that suits their need. To push that one level higher, they would like to buy things that are personalized or within their preferences. Knowing that they like and having goods that meet those preference will be highly valuable in retaining their attention. Customer Service is not great “Your most unhappy customers are your greatest source of learning” - Bill Gates There is no denying that great customer service that makes customers feel welcome and special are the best way of keeping customers around. However, making customers happy isn’t the only marker for great customer service. A proper customer service team must also learn how to deal with complaints and unhappiness while turning them into future opportunities Now that we know some of the possible reasons for what keeps customers from coming back to a business, the question now is how do we fix them. Here are some steps to consider to improve customer retention: Source: Shutterstock Have a loyalty program to reward returning customers There is no better way to show appreciation to returning customers by allowing them special prices whenever they visit. Retail outlets like Jack Wills have membership tiering which allows loyal customer to enjoy discounts of up to 30% whenever they purchase from one of their many outlets. Not only that, an effective loyalty program also makes customers feels special on occasions such as birthdays (which is personal to the customer) by giving further freebies and promotions. The goal is to make the customer feel like they are given special treatment by a business compared to other businesses, hence the reason to keep coming back for more. Keep customer’s up-to-date with the latest offerings Whenever a customer says “NO” to a sales offering, they are not saying “NO” to the business forever. It may just be that the current offerings is not what they are looking for at the moment. That means that the business can still get the sale from that same customer in the future. The best way of making sure that the customer comes back is by keeping them updated on what the business have at all time. With modern technology it is easier than ever to keep customers connected, whether it is by Facebook or Email Marketing campaign. Make it easy for the customer to give feedback As mentioned earlier, great customer service is not just about making customers feel happy but also being able to resolve an issue and turning that unhappy customer to a fan. Having staff that are well equipped to handle this will be an advantage, but also have a system where customers can easily reach out to voice their feedback and act accordingly. *A survey done by Freshdesk shows that 55% are willing to recommend a company due to outstanding service, more so than product and price. 85% would pay up to 25% more to ensure a superior customer service experience. That is all the reason to have a great customer service for any business. Data Source: *https://www.zendesk.com/blog/why-customer-service-is-so-important-to-online-shoppers/ Source: Designed by Posify PosifyRetail is an Omni-Channel solution that provides great tools to increase customer retention both offline and online. With an integrated loyalty program designer, businesses are able to create a loyalty program according to their requirement, which will operate for both their online store and offline shops. Not only that, businesses will also be able to enable specific promotions for both online and offline sales. Through the loyalty program, businesses can track the preferences of customers buying reviewing the buying patterns, thus providing more customized options to their customers and making them feel special. With integration to social media platforms such as Facebook, getting connected to customers are also made easier. If you would like to know more about how Posify can help your business retain customers, please visit https://bit.ly/2lVLs9d Disclaimer The information contented on this blog is the purely analysis from Posify. We do not responsible for any consequence for those who make reference to any blog content.
How GBA Businesses & Consumers in Retail Industry Evolve in Fast-changing Digital Ecosystem? 2019-11-1 10:01
According to a new report “Digital Retail on the Rise” by KPMG China and GS1 HK, the fast-emerging digital technologies such as online payment and mobile wallet are transforming consumer shopping behaviors. Source: Shutterstock KPMG and GS1 commissioned YouGov to conduct two surveys in this report, polling more than 300 largely Hong Kong-based C-level executives as well as 1500 consumers in Hong Kong and across 9 GBA cities. The report provides an overview of digitalization and technology trends in retail sectors in the Greater Bay Area (GBA). Source: Designed by Posify A. Survey about Consumers in the Great Bay Area Who identifies as ‘tech-savvy’? Source: Designed by Posify 77% of the respondents in the 9 GBA cities and 57% of that in Hong Kong identified themselves as “tech-savvy’ who can master different kinds of digital technologies such as using online shopping platforms or other digital applications. Most of the consumers across all areas reported having consumed online media, free and paid channels within the past year, with the rate among Mainland consumer standing at 69% which is slightly lower than the 74 % of Hong Kong respondents who answered this question in the affirmative. This indicates that the fasting-emerging digital technologies have transformed in the ways consumers behaved. B. Survey about CEOs in Great Bay Area Data Analysis – The Most Important Digital Technology for Businesses in the Next 2 Years The C-level survey shows that data analytics is the most preferred pathway for businesses in the coming two years, at 23 percent. However, while 77 % of polled executives said they are just collecting data, only one-third are currently analyzing the information. This reflects that it is not common for enterprises to use data analytics to drive better business insights. Developing Multichannel Strategy is No Longer Difficult as the Past Developing a multichannel strategy was one of the biggest challenges faced by the organizations in the past, but there is a significant drop from 42 % to just 23 % in executives’ responses about it this year. It reflects that the enterprises have overcame the perceived barriers and implemented at least some form of working solutions to omni-channel retailing. C-level Executives’ Growth Strategies for the Next 2 Years In terms of growth strategies in the coming two years, O2O marketing and real time data analysis are ranked as third and first respectively. 28 % of surveyed C-level executives said they will seek to develop more integrated O2O marketing and fulfilment strategies to bridge online and offline channels, and 37 % of them want to become more data-driven to generate more real-time insights. Source: Shutterstock What Retailers Should Do in This Fast-Changing Digital Ecosystem? This report shows that consumers have far greater access to information than ever before in today’s retail business environment, thus retailers in Hong Kong or even in Greater Bay Area should capture the benefits of digital technology as much as possible if they want to increase the chance of thriving in the future. The statistics also reveals that the retailers are facing significant challenges from the growing acceptance and use of digital technology by consumers– and the rise of digital platforms and alternative channel in the market. Retailers must respond by embracing new technologies that consumers are ready to adopt and deciding on the most effective platforms and channels to approach their targeted customers. What Benefits of Digital Technologies that PosifyRetail can Offer to Retailers? PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia which is designed to help today’s enterprises especially the fasting growing SME retailers to better acquire the benefits of digital technologies. By providing the most effective and economic way of accomplishing the end-to-end retail operations, Posify aims to empower SME retailers to drive efficiency, productivity and profitability. Source: Designed by Posify PosifyRetail provides all SMEs need for digitalizing their traditional businesses – a one-stop and robust SaaS platform, which includes holistic end-to-end capabilities from the front-end consumer experience to back-end operations management and analytics with 8 functional modules. To explore more digital technology benefits from PosifyRetail, please click https://bit.ly/2lVLs9d
Does Giving Out Discounts Really Improve Your Business? 2019-10-23 10:41
Let’s face it, we all love a great deal, especially after seeing how much we are saving if take the deal. The prospects of having a great deal were so strong back in the 2000s, that it led to the meteoric rise of Groupon, the kings of providing great deals. Source: Shutterstock However, that is not to last for long… Within a few years from their inception, the business took a nose dive to oblivion. What happened to the company that Google wanted to acquire for USD 6 Billion in 2010? What happened to the company that had reached IPO in 2011? Source: thewisemarketer.com This is where we are going to breakdown the effectiveness of discounts and promotions, and see what we can do to perform it effectively. What did Groupon’s promotions actually did for customers and vendors? While Groupon’s promotion mechanism did pull a huge crowd and buyers in, it was not all sunshine and rainbows for the vendors who needed to execute the deals being sold. The first cracks of the company’s business model started with their vendors complaining about the deals being ineffective in keeping customer traction. The customers who did buy deals at amazing low prices did not build loyalty towards the vendors, but constantly kept on moving to the next amazing deal available. So while customers continue to enjoy great deals, the vendors are left to service this deals at very little margin (and sometime without profit margins). This led to a mass exodus of vendors participating in Groupon deals and Groupon having to pour in millions to get vendors to offer their services in Groupon. Eventually the pressure was too big for Groupon, which led to their closure. “Discounts and Promotions can bring in the crowd, but it does NOT build customer loyalty.” I am not saying that discounts and promotions are bad but you should have a plan on how you want to build traction once a customer has enjoyed that discount. Just giving discounts at times gives a bad message about your products. For example, it may make your customer think if: Does your product really bring the value it should be bringing? Is there a defect on the product, hence the discount? Is this shop trustworthy? Did they just raise the base price and used a discount to entice me? In fact, an article published by Harvard Business Review shows that rewards that are given have short-term effects, but a reward that is earned gives a long-term impact. What this means is that by rewarding customers based on their actions, instead of just giving it for free, is the better way of providing discounts and promotions. So what are examples of discounts and promotions that requires customers participate in to reap the benefits? Source: Designed by Posify Customer Loyalty Programme There are many ways to run this programme but the best rules to keep in mind is this: Customers need to spend X amount in a Y period of months to maintain their Membership status so as to continue enjoying Z discount There should be tiers to reward different level of membership which could bring bigger discounts Upselling Promotions The idea of discounts mostly works when the deal is of a sizeable amount. Giving discounts on single items does not benefit the business as the profits from that deal is not enough to sustain the business. However if the deal is sizeable, the discount is warranted. Hence apply discounts and promotions if customers buy in bulk, or buys related items in a single purchase Vouchers and Credits Vouchers and Credits are great ways to keep customers coming back. Assuming after an initial purchase, issue a voucher than grants customers a discount when they purchase again. As for credits, allow customers to take back store credits at a discounted rate. This way you can first obtain the money, and customers are allowed to spend their credits at any time. So here are the best ways to run discounts and promotions, but it does seem that the bookkeeping needed to track all the discounts will be a headache. This is where Posify comes in! Posify – Supports more than 100 types of Promotion Combinations Source: Designed by Posify With Posify’s Promotion Module, you can create over 100 types of promotion combinations as well as Vouchers which are trackable using QR Code. Let Posify manage the vouchers that have been used and issue new vouchers when needed. Best of all, Posify also provides a Customer Relationship Management (CRM) functionalities and Customer Loyalty Programme features to help manage your customer list. Through his feature, Posify allows you to easily design your customer loyalty programme and assign customers to their different tiers based on their purchasing frequency. No need for complicated programming! If you would like to know more about how Posify can help you create better promotions, please visit https://bit.ly/2lVLs9d Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
What Does It Take to Start an E-commerce Store? 2019-10-15 10:06
It is no secret that the e-commerce space has been expanding rapidly and will continue to do so for many years to come. Source: Statista Statistics from Statista shows that in 2017 retails online sales amounted to 2.3 trillion USD and is expected to grow to 4.9 trillion by 2021 (30% increase year-on-year). This is mainly due to changing consumer behaviors such as the preference of purchasing products from the comfort of the own devices such as mobile phones and tablets. So what does it take to start an ecommerce shop? Is it difficult? Is it expensive? In this article, let’s look at the cost, skill and time needed to get an online shop started successfully. 1. Starting an E-commerce Shop Source: Shutterstock There are many options out there, varying in both the cost and skill needed to start an e-commerce shop. Usually the relationship between skill needed and the cost are linearly dependent. If you want an ecommerce site that is cheap to start, you could try Magento or Woocommerce (a Wordpress ecommerce plugin), but it would require substantial coding skills to get started. Then there are the easy-to-start ecommerce shop that would require some cost to it, usually in the terms of monthly subscription such as Shopify. The cost will even balloon up the more functionality that you require. So one question to ask before using a pay-to-use ecommerce solution is to first find out all the functionality you would need, and then finding the cost. Fortunately there are solutions out there that does not require much payment or coding knowledge, such as PosifyStarter. With the ability to list up to 50 products and 30 over shop themes to use, setting up an online shop is easy and requires no cost. Cost: 0 Dollars Technical Skill: Minimal Time: 1 hour 2. Setting up an Online Payment Gateway Source: Shutterstock There are many payment gateway options out there such as Paypal, Mastercard, Visa and Stripe. In terms of security, most payment gateways are properly secure, which means the only vulnerability you would need to consider is whether your website is SSL secured. Another thing to consider would be the commission that these payment gateways take for each purchase made. These payment gateways have commissions ranging from 4% to 12% of the total sale. They may also have rules about how often you can cash out your revenue, so do read up on the terms and conditions. Once you have chosen a payment gateway, it is as easy as putting in your API keys into your ecommerce system and the given script by the payment gateway. If you use PosifyStarter, all you need is the API key, no coding needed at all! Cost: % of your Total Sales Technical Skill: Low Time: 1 hour 3. Managing Your Delivery Source: Shutterstock Now comes the tedious part, which is delivering the items that were purchased. This is a highly contentious part because on the surface it looks easy. Get an order, pack the order and send it out. The tough part comes when managing the cost of delivery especially for overseas delivery. Not to mention the higher the weight the higher the cost of delivery. Make sure that you understand how to calculate delivery cost by distance, weight and product category. When it comes to overseas delivery, check to see if your item is able to go through customs without much trouble. To recuperate the cost of delivery, you can include it in the costing on your ecommerce store. Based on the customer’s location and item chosen, the delivery cost should be calculated and included in the final charges. Problems also arise when large volumes of orders starts to flow in, increasing the chances of making the wrong delivery or not being able to deliver at all. Troubles you may face with delivery are such as: communicating carrier cutoffs Not enough delivery people Running out of packing materials Not validating delivery address Having an integrated delivery system to manage orders to not only let you know the current status of orders but also able to give you a forecast of incoming delivery expectation goes a long way in keeping your delivery running smoothly. PosifyStarter has a great integrated delivery management system that is free and easy to use. Just list your delivery costing and it will automatically add it to the item when it is being checked out by the customer. Cost: 0 Technical Skill: Moderate Time: 1 hour 4. Start Planning Your Digital Marketing Source: Shutterstock Just like a brick-and-mortar shop, you definitely need to spend effort getting the word out about your online store. If you don’t do that, how are customers supposed to know about your online store? Especially since there are probably millions of other online stores competing for the same clientele base. There are 2 common methods of gaining visibility for your store, again with a linear correlation between effort and cost. These 2 methods are: 4a. Organic Search Visibility (also refered to Search Engine Optimization – SEO) 4b. Paid Per Click Ads (Search Engine Marketing – SEM) 4a. Organic Search Visibility (SEO) SEO refers to the ability of a website to ORGANICALLY appear high in the list of search results when a user uses a search engine such as Google, Bing and others. In a nutshell, search engines gives websites a SEO score, and based on that score will recommended sites that have higher score for a keyword. There are a few attributes that contributes to that score, such as: Site Relevancy (keywords used in the site) Meta Tag (has required syntax such as title tags, meta description etc) Site Security (is it SSL certified?) Page Loading Speed Number of Backlinks (do other people refer to the site?) Content Age (are the contents constantly updated?) Hence having an e-commerce site that allows you to touch on this attributes can help you get a good SEO score. However, this may take a while to get to a score that gets you your returns. Cost: 0 Dollars Technical Skill: Moderate Time: +3 months 4b. Paid Per Click Ads (SEM) This is a paid option which you probably see when you do a Google Search. Usually on the top of the searches you will see ads, which are basically vendors paying for the opportunity to be listed first when a keyword is typed. Not much effort is needed for this, and sometimes the returns can be immediate. However without proper planning and researching, you could end up wasting money on clicks which would never lead to a sale. Cost: HKD 3,000-200,000 /month Technical Skill: Low Time: within 1 days To improve your SEM results, you would need to have analytical tools to help you see whether clicks lead to an actual purchase. Google provides Google Analytics and Facebook provides Facebook Pixel, but putting the script into your ecommerce shop might be a pain. However there are solutions that makes it easy to integrate Facebook Pixel and Google Analytics. PosifyStarter provides a copy and paste method to get you started on integrating with various analytical tool, so that your ads do not go to waste. If you think it’s complicated, you can ask for the Google Ads Management Services from Posify. If you would like to know more about how Posify can help your online business get started successfully, do get in touch with us at email@example.com or visit www.posify.me/hk/posifystarter Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.
US fashion brand Forever 21 has filed for bankruptcy protection and asked to close 178 stores across the US, as well as most of its stores across Asia and Europe, including the last shop located in Mongkok, Hong Kong. Graphic Source: SCMP After launching the first store in Los Angeles in 1984, Forever 21 later rapidly developed into a leading enterprise in fast fashion sector, peaking at 700 outlets worldwide. What is the reason that this once-thriving retailer finally went bankruptcy? Superficially there is a sales hit for Forever 21 by the rise of competition from online sellers like Amazon and the changing fashion trends dictated by millennial shoppers. But is online retailing really killing old-fashioned physical retailing? Can’t they be compatible in the new retail age? Let’s further study the case of Forever 21. The Reasons Why Forever 21 Went Bankruptcy Expanded too many physical stores with limited foot traffic Although the foot traffic in physical store had gradually decreasing, Forever 21 still aggressively expanded its branch stores in shopping malls with high retention costs in recent years. It also opened many big-box format stores, averaging about 38,000 square feet, despite the high overhead costs. However, the retailer did not has the effective solutions and channels to attract the customers to purchase in the physical store, thus it was not able to stay profitable as foot traffic becomes less and less. Ignored Online Sales Forever 21 helped popularize fast fashion in the 2000s by trendy but affordable clothes which was a great marketing point at that age, but the retailer struggled to keep pace when its mostly millennial shoppers shifted their spending online to internet fashion retailers like ASOS, as well as ecommerce platform like Amazon. There is no doubt that online shopping is convenient, however, Forever 21 did not emphasize on the online market thus it got only 16% of its sales from digital channels. Lack of Online-to-Offline (O2O) Strategies O2O commerce is a new business strategy designed to bring online customers to brick and mortar locations and vice versa as well as create a seamless digital experience during the whole purchase process. Forever 21 used to be a well-known brand name with highly number of branch stores worldwide which were supposed to be the greatest comparative advantages to run an O2O business such as providing Click & Collect Services. The customers already knew and trusted it. The combination allowed the customers to view and inspect new seasonal products in the online store and followed up with purchases in physical store or vice versa. The highly number of branch stores provided a nearly and convenient location for customers to pick up after online order. However, Forever 21 had also fallen behind competitors in the O2O field and it was unable to fully capture the benefit from O2O commerce. When other competitors like Zara and H&M were far ahead in bridging online and physical retailer, Forever 21 only recently launched a ship-to-store option for online orders, and its stores were still notoriously filled with merchandise from old seasons and unpopular products. All of the above evidences show that Forever 21 is extremely slow to adapt to O2O commerce and lack of related strategies. Graphic Source: coresight.com O2O New Retail Age Refer to the case of the Forever 21’s bankruptcy, it does not spell the end of physical retailing and it is not killed by online retailing. Oppositely, developing the O2O commerce with effective integration of online and offline channels is the new business opportunity for most of traditional retailers to adapt and keep growing under the new retail age, but Forever 21 had obviously failed to do it. This is also the main reason why Zara and H&M still dominate in the fast fashion relevance war but Forever 21 went bankruptcy. How SMEs Can Run an O2O Commerce? PosifyRetail is the first truly seamlessly integrated New Retail O2O cloud platform in Asia. It could cost a global retailer more than 10 million dollars for developing its own O2O retail platform, but in order to support more SMEs to grow their businesses with the fully utilization of the new potential digital opportunities from O2O at an affordable cost, PosifyRetail is designed to be a cost-effective and all-round retail system, providing everything from online to offline. Now SMEs can enjoy the robust O2O feature of PosifyRetail by paying the lowest price as the daily coffee costs. To explore more about PosifyRetail, please click https://bit.ly/2lVLs9d Related Article Click & Collect driven by Seamless O2O Integration How Uniqlo Improves User Engagement wit O2O New Retail Disclaimer The information contained in this blog is for general information purposes only. We are not responsible for any consequences caused.